Challenges And Benefits Of Achieving Sustainability In Packaging Featured In 4-part Webinar Series

Topics addressed at four Industry Intelligence Inc. webinars included: packaging preferences of the eco-consumer shopper, lifecycle analysis, green messaging and closing the loop.
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May 30, 2012 - PRLog -- LOS ANGELES, May 31 – Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, recently hosted a series of webinars focused on the goals and challenges of achieving sustainability in packaging. These Industry Intelligence-sponsored webinars were attended by more than 450 industry professionals in packaging, food and related manufacturing sectors.

The four-part series addressed a range of topics on sustainability including producer requirements to quantify advancements in environmental stewardship; how to announce sustainability achievements when advertising a product; environmental and health factors that shape the consumers’ shopping decisions and an in-depth analysis on steps to reduce packaging waste.

Linda Gilbert, EcoFocus Worldwide, opened with a webinar that examined the shopping trends of eco-minded consumers. She presented market research from EcoFocus Worldwide to support that shoppers are more and more concerned with both their health and their environment, and they are making buying decisions based on their beliefs.

Christine Burow, president Christine Burow Consulting, addressed both the challenges and benefits of lifecycle assessment (LCA) and environmental product declarations (EPD). The LCA is an important product assessment tool that enables the producer to assess a product’s environmental impact and the EPD is a mechanism to publish product-based LCA data. Both of these tools can be used to justify product environmental and health claims.

Aleen Bayard, Footprint Partners, addressed challenges and strategies for green messaging. With an eye on the watchful consumer, Bayard warned against exaggerating achievements or falsifying statements. She stressed the importance of supporting sustainability claims with evidence and being mindful of changing regulations in U.S. and Canada.

The webinar with GreenBlue speaker Liz Shoch on Closing the Loop, brought the series full circle. “Closing the Loop”, looked closely at the infrastructure of package recycling with a goal to increase the overall recovery of packaging by connecting packaging design with beneficial end-of-life options. This goal supports Linda Gilbert in her opening webinar who cited that 76% of consumers agree that manufacturers need to do a better job of telling the consumer how to recycle and dispose of the package.

Transcripts, slides and information about these webinars are available through Industry Intelligence i2dashboard service or by calling 310.553.0008.

About Industry Intelligence Inc.

Industry Intelligence Inc. has provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies since it began as Forestweb in 1999. Over the years, Industry Intelligence has grown to cover the forest products, packaging and food and beverage industries from a high-level industry view to in-depth data, which clients use to prepare for meetings, generate sales reports, produce competitive analysis and create other business documents. Industry Intelligence innovation comes from industry experts using patented technology to deliver the market intelligence that companies use to compete, make informed decisions and succeed.

If you'd like more information about Industry Intelligence, visit, or for a demonstration of the company’s service, call 310.553.0008 to speak with a client care specialist.
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