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How to make your lanyards pay for themselves
Lanyards are always an expense, or are they? How can you use lanyards to promote your brand and even generate revenue? Read on...
Plain lanyards are always going to be cheaper than those that are custom printed. Or are they? With a little creativity, lanyards can turn in to revenue-generating, brand-building super tools! Well, it’s not quite as dramatic as that, but you can cover your lanyard costs.
Running an event?
A lanyard should be viewed as a prime advertising space, especially if the lanyards are for an event. Many event organisers are now selling advertising space on event lanyards to sponsors or partners of the event; not only does the lanyard reach every attendee at an event, but it is viewed dozens or hundreds of times per day. With the right message, the lanyard can be a very valuable advertising channel, and this does not need to be limited to one sponsor. Sell each side of the lanyard to a different sponsor, or alternative artwork along the lanyard for 3+ sponsors.
Lanyards for general identification
If you use lanyards in your day to day identification and security, think carefully about the message you place on the lanyard. Whilst your logo confirms that the wearer belongs to your company, does it communicate a message or benefit to non wearers who view the lanyard. What might this be? “My Courier Company – same day Brisbane to Sydney”, “Like us on facebook/mybusiness for great deals” – a little creativity and you may be able to turn your lanyard in to a tool that generates interest and enquiries, and who knows where that might lead.
Hopefully the above provides some ideas on how to turn your next lanyard order in to a revenue generator! For more information, talk to AAC ID Solutions.