Postcode Route Planning to Help Raise £100,000 for Street Children

Rock UK uses Route Optimiser from Postcode Anywhere in UK fundraising challenge
Cycle challenge has £100,000 fundraising target
Cycle challenge has £100,000 fundraising target
May 29, 2012 - PRLog -- Rock UK Adventure Centres Limited has used Postcode Anywhere’s Route Optimiser to plot the most efficient route for a UK-wide fundraising cycle challenge.

The adventure centre company has set an “ambitious” £100,000 target for the race, set to raise funds for The Street Child World Cup, a worldwide campaign advocating the rights of children living on the streets full-time.

Rock UK believes postcode-powered technology from Postcode Anywhere will play its part in hitting the target.

Mark Heasman, Rock UK Group Chief Executive, said: “We had heard about Postcode Anywhere through our association with various major charities and know that they’re keen to support charitable activities and events.

“As a charity event it is really important we keep running costs to a minimum, as our main objective is to raise as much money as we can.

“Although we were familiar with Postcode Anywhere as a leading postcode look-up provider we were surprised to discover the company’s Route Optimiser service. It presented a perfect fit for our ‘one-off’ cycle challenge event as it fulfilled all our project objectives.

“It’s really important we make the process as efficient as possible, to encourage the maximum amount of people to register for the fundraiser.

“Route Optimiser has saved us hours of laborious manual map plotting. You simply enter the postcodes of the waypoints, and variables such as peak traffic times. The route is then automatically calculated, which helped us plan the event meticulously.

“It’s refreshing in this day and age to learn that some organisations are committed to giving a good service - and not just commercially motivated. Throughout the project, from inception to completion, we’ve sensed these guys really wanted to help us every step of the way. They have done their utmost to support us throughout the entire set-up process.

“If we achieve our ambitious £100,000 fundraising target, Postcode Anywhere and Route Optimiser will certainly have contributed to the project’s overall success.”

Postcode Anywhere’s managing director Guy Mucklow said: “Rock UK is playing a pivotal part in raising funds for The Street Child World Cup, an international campaign advocating the rights of some of the most vulnerable minors in the world. We are exceptionally proud to be able to support them, and to have developed the route planning technology which makes their job that much easier.

“Whether you’re running a charity, multinational business or kitchen-top enterprise, efficiency can be the difference between success and failure. Saving hours of manual planning, Route Optimiser is a service which can help tip the balance when trying to plan complex routes with multiple waypoints.”

For more information about The Street Child World Cup, see To find out about Route Optimiser, please visit


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Notes for editors

About Rock UK

Rock UK provides a range of activities at its UK adventure centres including abseiling, archery and climbing. The company also offers other worldwide adventure packages through sister company Rock UK Trailblazers. The company was asked to help The Street Child World Cup 2014 and is also getting involved with a UK-wide charity bike ride.

About The Street Child World Cup

The Street Child World Cup 2014 is being held in Brazil after South Africa in 2010. Initiated by UK-based human rights organisation Amos Trust, the Street Child World Cup is a global campaign advocating the rights of street children. Aged between 14 and 16 years old, from Brazil, South Africa, Nicaragua, Ukraine, India, the Philippines and Tanzania, 2010 event participants had all lived on the streets full-time without family.

About Postcode Anywhere

Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning, customer profiling and bank account validation. It is now the fastest-growing reseller of Royal Mail’s Postcode Address File (PAF®) and the market leader for online address auto-fill. A multi-award-winning organisation, it has also appeared in Deloitte’s European fast-growth technology company list for three years running. For more information about Postcode Anywhere, please visit
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