Market of internal hard disk drives grows by over a third across Western Europe

May 28, 2012 - PRLog -- London – Figures released today by IT market research company CONTEXT, show that sales through distribution of internal hard disk drives (HDD) grew by 36% across Western Europe during the first four months of this year. The HDD market in the UK grew by 78% with sales in the 1TB drives category showing a jump of over 52% in sales compared to 31% across Western Europe.

Overall, sales were primarily driven by Seagate and Western Digital, with the latter showing sales increasing by an average of +14% per month during the first four months of this year. Both Seagate and Western Digital are currently running neck and neck with a market share of 44% year to date.

Although 500GB drives continue to remain strong, CONTEXT notes that the  market has seen a spike in the sale of  1TB drives with Western Digital showing sales tripling over the first four months of the year. This is partly due to a 25% reduction in prices as well as an indication that the market for higher capacity drives is slowly on its way back up to pre-flood levels.

“Although average selling prices in April were still up +58% year on year, we are now seeing prices gradually on their way back down from the high November”, said Senthuran Premakumar, Enterprise Analyst at CONTEXT.  “Going forward, we expect to see sales increasing further for both 1TB as well as other high capacity drives.”

About CONTEXT
The CONTEXT Distribution Panel records over one billion euros a week in technology product sales to resellers serving businesses and consumers across Europe, based on sales reports from over eighty of the region's leading national and international broadline and specialist distributors. This Panel benefits from exclusive access to EMEA data from the Global Technology Distribution Council (GTDC), an international consortium of the IT industry’s leading wholesale distributors. This, coupled with the Panel's strong local representation, provides the most comprehensive and accurate reporting of ICT channel sales out data in Europe.