May 28, 2012
-- TORONTO – Neighbourhood Buzz announces the launch of two new services for property managers to help them take control of their brand’s reputation on the web. The Neighbourhood Buzz reputation management tool allows clients to listen to what people are saying about their brand, while community blogs offer control and influence on their brand’s image.
“Whether we like it or not, in today’s social world people are talking about your business online,” says Steve Ballantyne, Founder of Neighbourhood Buzz. “With our reputation management tool and community blogs, property managers are able to listen then influence what people are saying about them online.”
In the past, companies were able to control information the public received, but with review sites and social media, customers are now producing their own information about companies. With the reputation management tool, brands have the opportunity to monitor what is being said about them any time and everywhere online. Neighbourhood Buzz offers reputation management software to clients in order to listen and gauge their online presence. The community blog is a tool for property management companies that has benefits for both prospective renters and current residents. Fresh and relevant blog content will help properties be found organically in search engines by prospects looking to rent. The blog is also a resource for residents regarding their questions, needs and opinions. The community blog will stimulate communication with residents online, offering them community information in and around the area.
“Community blogs can save a company up to 50 per cent on adwords by driving traffic organically,”
says Ballantyne. “Blog content also helps protect your online reputation, people find your brand’s content instead of the angry tenant blog post from years ago that is tarnishing your brands image.”
Neighbourhood Buzz is Canada’s leader in content and social media marketing for Property Management. Based in Toronto, Neighbourhood Buzz is committed to innovative solutions for improving multi-family marketing, customer service and reputation management. By empowering property managers, residents and local businesses through communication, Neighbourhood Buzz aims to bring the community to life.