May 28, 2012
-- As someone who has been in e-business, you would know more than anybody else that in terms of embarrassment, there is nothing more embarrassing than a site crash! An e- commerce website crash is more than an embarrassment. It can be highly frustrating and worst of all; can result in a loss of face. There can be no bigger disincentive for the shopper than to arrive on a website and find it in bad shape.
Creates a bad impact
Having a glitch-ridden e-commerce site is disastrous for the e-commerce business because it creates a bad impression in the mind of the customer. One bad experience is enough to deter a customer from visiting sub-standard e-commerce websites for perhaps a lifetime.
Choose the right e-commerce website
Most e-commerce websites flounder because they are not built to handle high traffic at one go. So, choose an e-commerce site that has the resilience needed for this. This should be the most important factor to consider when choosing your ideal e-commerce website. It takes precedence over other qualities such as e-commerce site design, e-commerce shopping software, ec-ommerce design and other related ones.
While avoiding a site crash is the critical aspect of an e-commerce website, other factors also need to be taken in to account. E-commerce shopping software should be such that it should make all functions such as payment gateway, eBay integration, Amazon integration, etc. smooth and easy. All these should be supported by a strong back-end which ensures that crashes happen at no time of the business.