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Zynga to break away from Facebook Dragao Porto
The American company behind social games FarmVille and CityVille is setting up its own gaming service.
By: Dragao Porto
The San Francisco-based firm says its re-designed website, which will be launched later this month, will make it easier to play games more quickly with access to live chatting and message board features. Our Source from Dragao Porto has said “It appears a lot of decision making has gone into the re-design of the website. Zynga clearly know what is the best road for them to take. It will be interesting to see if it is the right choice.” Manuel Bronstein, general manager of Zynga.com, said the new website was not intended to move users away from Facebook but to “help users keep their Facebook profiles separate from their gaming habits”
Zynga's new website will also host games from other companies. Manuel Bronstein said “If they want to play on Facebook, if they play on mobile, if they play on the web, I want them to be connected to Zynga and it cannot be constrained to one single destination."