Building Value around B and B scheme at ITB Berlin; Germany

The Other Home represents Delhi Bed and Breakfast Association at ITB Berlin in association with Delhi Tourism.
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Delhi - India


May 26, 2012 - PRLog -- The Other Home represents Delhi Bed and Breakfast Association at ITB Berlin in association with Delhi Tourism. ITB Berlin is world’s leading trade travel show. With almost 2,00,000 visitors, and almost 100,000 trade visitors, and over 10,000 exhibitors from all over the world ITB Berlin is the leading B2B-Platform and trade show for the travel and tourism industry. As a parallel happening ITB Berlin Convention provides a unique platform as the leading think tank of the global tourism industry. All links of the value chain are present: Tour operators, booking engines, technology solution providers, educational institutions, destinations, airlines, hotels, and car rental companies. Government of India has traditionally held a significant presence at ITB Berlin. This year ITB Berlin was organized from 6th to 10th of March at Berlin’s state of the art convention centre ‘Messe Berlin’. is proud to have represented Delhi Bed and Breakfast Association at ITB Berlin in association with Delhi Tourism and Transport Development Corporation.

Bed and Breakfast Scheme: The tourism is a priority sector in India and is perceived as a significant driver of the economy in future. To expand India’s tourism offer in a spread out manner and also in an ecologically and socially sustainable manner, it is necessary that along with usual providers of tourism related facilities broader community is involved in conceiving and provisioning of services. In order to provide comfortable home stay facilities of standardized world class standards to the tourists and to supplement the availability of accommodation facilities in the metros and other tourist destination the Ministry of Tourism Government of India has come up with the Incredible India 'Bed And Breakfast' Scheme.

Minister Of Tourism India at ITB Berlin
The scheme provides a mechanism for registration and classification of Accommodation where guests could stay with host families in their homes and communities, experiencing their lives, cuisine, culture, native arts and traditions and thus have a much richer experience. The scheme also benefits the communities by generating incomes, supplementary employment, value addition to native arts and crafts and off course a window to the world.  This also enables the tourists to explore hitherto off beat locations without significant tourist flows, where tourist flows and infrastructure plays out a chicken and hen story. Within overall ambit of the Government of India initiative a number of states have made significant progress on the scheme. Notable among these are Delhi, Himachal Pradesh, Goa, Karnataka, Kerala, Nagaland and Rajasthan. Delhi and Himachal Pradesh each now have over 300 registered properties each and the occupancy rates are steadily climbing up. Even the states and Union Territories, where the scheme has been recently launched such as Andaman and Nicobar Islands have seen a surge of interest with owners lining up to register their homes under the scheme. We at ‘The Other Home’ believe that there is significant scope to build value around the scheme in states where it has not seen significant activity yet.
The range, variety and comfort of Homestays in general and Bed and Breakfast establishments of Delhi in particular was showcased by ‘The Other Home’ on behalf of Delhi Tourism at ITB Berlin. As a part of Delhi Tourism stall at ITB Berlin, The team engaged visitors, distributed literature, communicated the uniqueness of experience and established network linkages that will build long term value to the scheme. As a part of its offer ‘The Other Home’ not only helps building market linkages for the Bed and Breakfast and Homestay establishments, it also offers trainings, technology access, discussion platform and on line booking and inventory management facilities to Bed and Breakfast establishments, homestays, vacation rentals and other such establishments on a Pan India basis.
‘We believe that this is just one of the examples of resurgent India, where, we are ready and delighted to meet the world at our doorsteps with folded hands’, says Jaspal Singh, director ‘The Other Home’
'The Other Home' is an, India-focused, specialized Vacation Rental, Homestays and Outdoor Vacations enabler. We bring together property owners and vacationers to create the perfect holiday experience. The Other Home offers a great selection of vacation villas, service apartments, farm houses, bed & breakfast properties, rural home stays, camping grounds, boat and tree houses etc.
To know more  visit  or call 011-65028027
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Location:Delhi - India
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