TOWIE Star Mario Falcone Joins The Teeth Whitening Club On Harley Street

May 25, 2012 - PRLog -- With the sun finally making an appearance in the UK, it’s clear to see what the must-have accessory for the summer is: a bright white smile.

As the fastest growing beauty treatment of the past three years, and with a 50% increase in the past five years, teeth whitening is set to soar further in the next few months, thanks to celebrities and their ‘Hollywood’ smiles.

Influential women such as Kate Middleton and Cheryl Cole often top the list for having the best smile because of their pearly whites, but with a price tag of up to £11,000 for treatment, it’s probably not going to be a feasible option for the average Brit.

But, TOWIE stars Little Chris and Mario Falcone have discovered a more reasonably priced treatment. The ITV2 personalities were spotted visiting the LoveLite White clinic in London for a £300 whitening procedure recently. Little Chris has said he wanted his teeth to look “really bling”.

No stranger to the TOWIE cast, LoveLite has already treated Jessica Wright and Lauren Pope.

They offer the UK’s only de-sensitising system where a whitening gel is applied to the front teeth. The gel is activated using a light emitting diode which allows it to penetrate the enamel of the teeth in order to whiten it.

First time users normally need two to three 20-minute applications, but most celebrities have a top-up every six months so that their teeth remain shiny white.
Donnamarie McBride, Owner of LoveLite said:

“Demand is huge - who wants to kiss someone with horrible yellow teeth.
“It’s all happened in the last 20 years or so – starting in America. If you look at movies in the Eighties, there are all sorts of stars with yellow teeth. You’d never see that now. Everyone who is famous is getting them done.”

For more information on Teeth Whitening Treatments by LoveLite White visit http://www.loveliteuk.co.uk.