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NVE Bank Launches New Marketing Campaign
President of Bank Announces Campaign to Celebrate 125 Year History as a Mutual Bank
Contact: Barbara Hand
Phone: (201) 816-3516
Englewood, NJ, May 21, 2012- Robert Rey, President of NVE Bank has announced that the Bank has launched a new marketing campaign promoting its status as one of New Jersey’s strongest mutual, non-stock banks, and communicating the unique benefits customers can expect when banking with NVE. Featuring the tagline “We Can’t Spell Mutual Without You”, the campaign will reinforce the message that, as a Mutual Bank, NVE does not answer to stockholders or Wall Street, allowing the bank to focus first and foremost on serving customers and strengthening communities. “Throughout our 125 years we have remained a Mutual Bank”, said Mr. Rey. “That means that we exist for one reason and one reason only: to help our customers, local businesses and communities prosper.” Rey added, “This core philosophy distinguishes us from other banks and is reflected in our organizational culture and the overall experience that customers can expect from NVE”.
The new marketing campaign will appear in North Jersey newspapers as well as online media outlets. Marketing materials that support the campaign’s message will appear in all branches, and staff will play a key role, wearing buttons featuring the ad slogan and engaging customers in conversation about the unique banking experience they will find at NVE. “The culture of NVE is reflected in our employees”, noted Rey. “They are truly NVE’s strongest asset and our competitive advantage. They take the time to know each customer individually, building long-term relationships, which translates into a superior customer experience.”
NVE Bank, established in 1887, is an independent Mutual Bank that does not answer to shareholders or Wall Street. NVE Bank offers an extensive range of personal and business products and services to serve our customers as well as our communities. The Bank maintains 12 offices conveniently located throughout Bergen County. For more information, please call their toll-free number 1-866-NVE-BANK (683-2265) or visit their website at www.nvebank.com.