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Follow on Google News | Too Early to Call: Five Mobile GiantsNew research from Mercator Advisory Group reviews recent innovations and potential for mobile payments
Mercator Advisory Group's new report Too Early to Call: Five Mobile Giants introduces a straightforward method of evaluating payment innovation and provides a backdrop and forward-looking picture of payment industry evolution over the next five years. The report also examines the five mobile giants and their prospects against five criteria. Highlights of this report include: Five criteria used to evaluate entities born out of the Internet and mobile communications revolutions The unique and overlapping capabilities Google, Isis, PayPal, Facebook, and Apple bring to the payments and commerce functions The effects of Google's overreliance and suggested strategies to provide more focused offering for merchants and issuers as well as expand its business-to- The potential means NFC's peer-to-peer (P2P) mode offers to go around the mobile network operators and the trusted service manager modelT The impact the five mobile giants of Google, Isis, PayPal, Facebook, and Apple will have on card brands and individual issuers "The impact of Internet and mobile-based competition on the payments industry is at an early stage. But it is changing as innovative approaches to engage the consumer shift brand awareness and revenue opportunities," This report is 36 pages long, with 12 exhibits. Companies mentioned in this report include:Google, PayPal, Isis, Facebook, Apple, Visa, MasterCard, Discover Networks, InteliSpend, TxVia, Maritz, Blackhawk Networks,American Eagle Outfitters, Banana Republic, Bloomingdale's, Macy's, the Container Store, Foot Locker, Citi, Sprint, Verizon Wireless, AT&T Mobility, T-Mobile USA, Home Depot, NCR, IBM, Fujitsu, MICROS, Square, National Retail Federation, Guess Jeans, PacSun, Chase, Barclaycard, Capital One, Gemalto, Zynga, HTC, Sony Ericsson, and Samsung. Members of Mercator Advisory Group's Emerging Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at www.mercatoradvisorygroup.com. For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send E-mail to info@mercatoradvisorygroup.com. For free industry news, opinions, research, company information and more visit us at www.PaymentsJournal.com. Follow us on Twitter @ http://twitter.com/ About Mercator Advisory Group Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com. End
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