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Follow on Google News | Simply Nectar sees healthy profits in 2012Sales of clean label drinks brand rise by a quarter thanks to health conscious consumers.
By: Simply Nectar Between 1 January and 1 May 2012 around 16,000 more Simply Nectar drinks were sold compared to the numbers sold during the same period last year. Simply Nectar drinks are made of pure fruit and pulp and contain no GMOs, colourings or added sugars. Jeremy Jaffé, sales director and co-owner of Simply Nectar, says: “The increase in sales this year is phenomenal and I’d say this is definitely due to consumers becoming increasingly health conscious and the demand for drinks that are not full of additives, i.e. clean label products. What’s more, rising media coverage is making consumers progressively more aware of the high sugar content hidden in many soft drinks. “People are becoming better informed about what they should and shouldn’t be eating and drinking, and as such are able to make healthier choices. They are also more interested in the functionality of food and drinks. Simply Nectar doesn’t necessarily claim to do anything, but the drinks have high vitamin contents and we are honest about everything that’s in them, which I believe all brands should be. The pure ingredients and the goodness of the drinks are exactly why it is such a high end product and why sales are rising.” Simply Nectar is a small, artisanal brand and every drink is produced to the best quality. The Simply Nectar production site, which is based in Provence, France, is very ethical and virtually self-sufficient. Simply Nectar is sold in a variety of outlets across the UK and is available in eight flavours – Mango, Peach, Apricot, Pear, Raspberry, Citron Pressé, Apple and Orange. Simply Nectar was established in 2001 and is owned by the people behind What on Earth, a leading award winning organic food manufacturer and supplier. For more information on Simply Nectar visit www.simplynectar.com or call 020 7720 4410. The company can also be found on Facebook and Twitter. For more information on What on Earth visit www.whatonearth.co.uk. - Ends – About Simply Nectar Simply Nectar is an award winning, artisanal producer of GMO free fruit juices and nectars. The drinks are made of pure fruit and contain no colours, pesticides or refined sugars. There are eight flavours of juices and nectars in the Simply Nectar range – Mango, Peach, Apricot, Pear, Raspberry, Citron Presse, Apple and Orange. The drinks are produced in France and can be bought from a selection of outlets across the UK. They are sold in two different sized bottles – 25cl and 75cl. Simply Nectar was established in 2001 and is owned by What on Earth, an award winning producer of organic food – www.whatonearth.co.uk. For more information visit www.simplynectar.com or call 020 7720 4410. Like Simply Nectar on Facebook and follow Simply Nectar on Twitter @SimplyNectar End
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