Labbrand Releases “Best PINPAI Practices in China: Automotive Industry” White Paper

May 23, 2012 - PRLog -- 品牌 (PINPAI) is the Chinese word for “brand”. With its unique culture and economic growth, China is one of the most ideal markets for international brands. For similar reasons, China is also at the center of media attention in terms of economy, politics and performance. Unlike most foreign market, the concept of branding is relatively new. Thus, the process of building PINPAI is different.
With solid understanding of the economic and cultural context of China, Labbrand investigates inside the practices companies embark to establish strong brands. Unlike previous rankings which heavily base results on financial performances, Best PINAPI Practices in China integrates brand equity performance evaluation matrix, in-depth expert interviews, and extensive research to present and demystify the ever-changing environment.
The white paper identified 8 important industry trends and 5 best branding (PINPAI) practices in the Chinese automotive industry.

Best PINPAI Practices in China: Automotive Industry is available here
http://www.labbrand.com/brand-source/labbrand-best-pinpai...

About Labbrand
Labbrand is the leading China based branding consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands. With headquarter in Shanghai M50 Creative Industries Park and featuring an international team of market research and branding experts, Labbrand combines creative and scientific methods to inspire, guide, measure, and create local and global branding practices.  

http://www.labbrand.com