Information Logistics' GeoTalker Technology wins Smart CEO Volt award for the Pa. Turnpike

Turnpike ”Trip Talk” app based on new GeoTalker Platform
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Distracted Driving


Philadelphia - Pennsylvania - US


May 23, 2012 - PRLog -- A smartphone app that gives drivers information specific to their geographic locations – and does it all without making the users look at or touch their smartphones – won the Smart CEO Volt Award for the Pennsylvania Turnpike Commission.    

“By being aware of approaching incidents and construction zones, drivers can approach them with caution and reduced speeds, helping to keep roadway workers and emergency responders safer.  With safety in mind, an app that allows drivers to keep their “eyes on the road” and “hands on the wheel” is well aligned with the objectives of the PTC.  Trip Talk does all that and more” commented Roger Nutt, CEO of the Pennsylvania Turnpike Commission.

The app is considered innovative in its ability to stream different information to different users, based on each user’s location, the time of day, or a variety of other parameters.   “It is like having your own personalized traffic radio” said Mary Farrell, President of Information Logistics, “only you don’t hear about traffic in other parts of the state – you only hear information about what is going on near you… right now.”

And that makes all the difference.  

The challenge is to deliver roadway information to drivers without overwhelming them with hundreds of advisories that are nowhere near them; the information needs to be relevant to where they are traveling.   To complicate things, it is difficult to reconcile delivering information while complying with anti-texting laws and anti-distracted driving objectives.  Trip Talk helps bridge these gaps.  But this is just one of the many possibilities for the new patent-pending GeoTalker Platform.  

The 170 million annual Travelers on the Pa. Turnpike are the target customers for the first phase deployment of Trip Talk.  However, as interagency data sharing becomes more commonplace, it is hoped that the target customer will be all Pennsylvanians, as well as travelers from other states who drive Pennsylvania roadways.  This free app is available for iPhone and Android.

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