May 22, 2012
-- Surging ahead of its competition, Practical Dermatology caught the attention of min, Media Industry Newsletter®, which covered the burgeoning dermatology sector—and Practical Dermatology’
s impressive growth in market share—in its May 21 edition < http://www.minonline.com/news/Blemish-Free-Ad-Sales-Glowing-In-The-Dermatology-Sector_20507.html >.
In an interview with the well-respected industry newsletter, Practical Dermatology publisher Ali Kinnie credited market share growth to a range of factors, including a focus on digital opportunities like DermTube.com, DermWire.com, and increasingly popular custom projects. In addition, parent company Bryn Mawr Communications III, LLC has invested in staffing and improved the graphic appeal of the monthly publication, which reaches dermatologists across the US, as well as dermatology physician assistants.
The result? For the first quarter of 2012, Practical Dermatology experienced a 41.7% growth in ad pages compared to the same period last year—the second largest market share increase in the dermatology sector.
“We are excited by the growth of Practical Dermatology and thrilled that advertisers and readers are responding to the improvements we’ve made to the publication,”
Ms. Kinnie observed, upon publication of the newsletter. “Our investment in market-leading, top-quality digital projects has really set us apart from the competition, and we have some exciting new initiatives planned that will expand both our print and digital presence in this sector.”
About Practical Dermatology
Practical Dermatology (BMC III, LLC) is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various areas of practice, we strive to enhance quality of care and improve the daily operation of dermatology practices. www.PracticalDermatology.com