May 22, 2012
-- Two exciting new luxury beach resorts are shaking up Vietnam’s hospitality market with unique all-inclusive concepts, and proving phenomenally popular with guests.
Fusion Resorts, a brand operated by Ho Chi Minh City-based developer Serenity Holdings, entered the Vietnam market in 2010 with the opening of Fusion Maia Danang. Based in the luxury resort hotspot of My Khe beach (also known as China beach), the resort features 87 luxury villas, all with private pool, and is the first in Asia to include all spa treatments in the room rate. The resort also offers breakfast any time any place, which means guests can enjoy breakfast all day either in one of two restaurants, in their villa, by the pool, on the beach or even in the nearby UNESCO World Heritage site of Hoi An, at the chic riverside Fusion Lounge café-bar.
Since opening, the resort has proved a huge hit with guests and is the most popular Danang hotel/resort on travel reviews site Tripadvisor, as well as being the top ranked Danang resort on popular booking sites Agoda, Booking.com and Expedia. The resort was also featured in the 2012 edition of Conde Nast Traveller magazine’s influential Hot List, one of only two properties in Vietnam to be included.
Following the success of Fusion Maia Danang, Fusion Resorts will introduce another new hospitality concept to Vietnam this August with the opening of Fusion Alya Hoi An, located on beautiful Cua Dai beach near the historic heritage town of Hoi An. Consisting of 98 luxurious duplex apartments, penthouses and villas and designed in Mediterranean style, the resort’s unique selling point is its culinary theme, with all meals/snacks included in the room rate, along with various food-related activities including cooking classes/demonstrations, visits to local farms and artisanal food producers, and excursions to the nearby UNESCO Biosphere of Cham Island to meet its fishing communities. The resort aims to serve only organically-
produced food, sourced locally where possible, and will be working with local farmers to encourage organic farming as well as having an organic vegetable garden on-site.
As well as their unique all-inclusive concepts, both resorts offer a high standard of friendly, personal service via their Fusionistas – individually-
assigned staff who combine the service and attentiveness of a butler, the local knowledge of a concierge, and the enthusiasm and personal touch of a friend, to ensure that every guest has their needs met and enjoys a warm, memorable stay from check-in to check-out and beyond.
“The huge success of Fusion Maia Danang has proved that Vietnam is crying out for original hospitality concepts” says Tim Russell, Serenity Holding’s Marketing & Communications Director. “Guests just love being able to enjoy all the spa treatments they want without getting a nasty shock on their bill when they check out, and they also love the friendly, relaxed style of service that typifies Fusion Resorts.”
Russell is equally enthusiastic about Fusion Alya Hoi An. “Hoi An, with its distinctive local cuisine, is the perfect place for Asia’s first culinary resort” he says. “The resort’s diverse food menus, combined with a full range cooking classes, excursions and experiences will give guests a real insight into why Vietnamese cuisine is so hot at the moment.”