Toyota Kirloskar Motor Conducts Hybrid Craft Program for School Students in Bangalore

May 21, 2012 - PRLog -- Toyota Kirloskar Motor Pvt. Ltd (TKM) today conducted its Hybrid Craft Campaign for school students in Bangalore at Crossword bookstore in Frazer Town. Targeted at school students in metros between the age group of 12 to 14, the Hybrid Craft Campaign is a unique and interactive way for the students to understand hybrid technology and its benefits to the environment.

Started as a pilot project at Canadian International School in Bangalore last year, the Hybrid Craft Project was very well received by the students and teachers alike. The campaign consists of a detailed program wherein students are sensitized about pollution and its ill effects. They are also introduced to the concept of Hybrid Technology and the ways in which it can be used to curtail the ill effects of pollution and also help conserve fuel.

Commenting on Toyota’s Educational initiative on Hybrid Technology, Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor said, “Toyota is considered to be the pioneers of hybrid technology and is renowned for it worldwide. With the launch of the third generation Toyota Prius in 2010, we are very pleased to bring this technology to India. The whole idea behind introducing this technology in India was to create awareness about hybrid technology and to sensitize the people about the positive effects of the same.

To further emphasize on Toyota’s commitment to the environment, we have been involved with many green initiatives, the Hybrid Craft Campaign being one such program, which enables us to sensitize young school children about the benefits of hybrid technology and the importance to conserve energy and fuel,” continued Mr. Nakagawa.

Overview of TKM:
Company name   Toyota Kirloskar Motor Private Limited
Managing Director   Hiroshi Nakagawa
Equity participation   TMC: 89%, Kirloskar group: 11%
Number of employees   Approx. 6,000 +
Land area   Aprox. 432 acres (approx.1,700,000 m2)
Building area   74,000 m2

Overview of TKM 1st Plant
Established   October 1997 (start of production: December 1999)
Location   Suburb of Bangalore, Karnataka State
Products   Innova, Fortuner manufactured in India.
Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity    Approx. 90,000 units

Overview of TKM 2nd Plant
Location   On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products   Corolla Altis, Etios, Etios Liva (Petrol & Diesel)
Start of production   December 2010
Annual production capacity   1,20,000 units