May 18, 2012
-- Cairo born and raised brothers Moataz El-Gohary and Moe Gohary faced their fair share of challenges in trying to get their music both seen and heard in a region where Arabic pop reigns supreme. There's an old saying that necessity is the mother of invention. As the brothers confronted the problem of booking venues while facing an uphill battle of trying to fill seats, they came up with their own solution for reaching a much larger audience, global in fact. The answer was IWantJam, a website they designed together and are ready to share with artists and fans around the world.
IWantJam is a very unique and innovative music site that connects a global network of musicians and fans through live shows, video streaming, and social media. Utilizing IWantJam, an artist's performance at any venue can be seen live and in real time by fans worldwide, with the potential to exponentially increase the scope of their fan base. Fans no longer have to "wish they could be there," as they're seeing the entire concert from beginning to end right in the comfort of their own homes or anywhere their laptop or digital device allows. And, at the end of the show, viewers can provide feedback to the artist, making it a more personal experience. Artists get immediate gratification from comments, or a strong signal to give their act a much needed "shot in the arm" with the hope of having better luck the next time around.
Moataz commented, "I thought it would be a great idea to be able to set up "where" and "when" I wanted my live event to happen. I can even promote the live event. In other words, I can simply organize and promote my events and also receive feedback without the need of any third party involvement. I believe these tools are very powerful for the exposure of any musician."
Though Moataz lives in Cairo and Moe now resides in the U.S., the pair says that it doesn't cause any problems with their collaboration on IWantJam. "Nowadays, businesses are based on long distance communication, using phones, emails...etc. Nothing was complicated."
When asked about working with his brother, Moataz said, "It's more about the right partnership than just being brothers. We believe we are the right match for this project since we both are very enthusiastic and have a shared vision for the big picture of the project, but still don't think alike. I started the idea from scratch and Moe helped in adding some ideas. Some close friends gave their advice too."
Even the development of IWantJam couldn't steal the brothers away from their passion, however - making music. "At the moment I am collaborating with two friends/former members of MelanColie. Amir Khalaf: Guitar/Other Instruments, Muhammad Salah: Bass Guitar. I won't say it's exactly a career, but I would love to get my music or music I co-wrote out to be heard through the projects I am part of." Moataz stated, "None of the bands I performed or collaborated with were very famous and none are active at the moment. In Egypt, I played drums and co-wrote songs with the band MelanColie, and some of our songs were played on 104.2 Nile FM radio. Our song "Honey" won 2nd place in a homegrown bands contest and was performed live in a concert organized by the same channel. We also performed live in the "Nokia Music Festival" and "SOS Music Festival". In London, I played drums with the band "Could Be Heroes" and performed live in a couple of music venues."
So what does the future hold for IWantJam? It's quite simple according to the Gohary brothers: "Making IWantJam an essential music platform for all musicians and music enthusiasts."
Only time will tell because thanks to IWantJam, place is no longer a factor.