Knock. Knock. Every Door Direct Mail Demystified -
Webster One Source Becomes a Mail Partner of USPS and Facilitates EDDM
Webster One Source, providers of fine commercial printing, commercial sign solutions and complete mailing/fulfillment services with locations on the South Shore and in the Worcester area, recently announced that they have become a mail partner of the United States Post Office (USPS) and have developed a program to help businesses and franchises better utilize USPS’ Every Door Direct Mail (EDDM) program.
As one of only 287 commercial print/mail service providers nationwide certified as a USPS mail partner, Webster One Source has the expertise to help businesses execute EDDM campaigns.
Webster One Source has designed an “Every Door Direct Mail Demystified”
“Every Door Direct Mail is perfect for businesses looking to target mailings to their residential and business neighbors at the lowest possible cost. You choose just the carrier routes that are closest to your location or that offer the right demographics for your offering. From menus, postcards coupons and sale invitations to newsletter pieces, we can help clients identify and target their markets as well as meet all the USPS printing and mailing criteria for these materials. Essentially, we eliminate the guesswork and do the footwork for clients,” explained Ernie Foster, president of Webster One Source.
He continued, “For example, a local roofer could simply take a photo of a previous residential roofing job (with the homeowner’s permission) and use it in the development of a mail piece. Then he could use EDDM to target residents in that same neighborhood for as little as 14.5 cents per piece.”
Webster One Source not only facilitates the printing and mailing, but guarantees acceptance by the USPS, thus saving time and the potential expense associated with errors.
An EDDM piece must meet certain specifications. Email firstname.lastname@example.org for personal assistance with EDDM.
To learn more about Webster One Source's die cutting and all of their other services, visit websteronesource.com. To learn more about EDDM, visit http://www.usps.com/
One Source. Unlimited Possibilities™
Since 1955, Webster One Source has provided fine commercial printing to local, regional and national clients. Led by Ernie Foster, a Worcester native, Webster One Source, was formerly known as Webster Printing and Mailing of Hanson and Webster Fulfillment of Worcester before the two merged in 2008.
Renowned as a “one-stop-
One of the first green printers in the area, Webster One Source is an FSC Certified printer. Additionally, the company has recently invested $3M in new environmentally friendly presses that use fewer chemicals and less energy.
Webster One Source is located at 1069 West Washington Street in Hanson and 100 Hartwell Street in West Boylston. For more information, contact the Hanson office at 781-447-5484 or West Boylston office at 508-835-6234 or visit www.websteronesource.com.