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Follow on Google News | How much does a corporate web or training video cost? 5 Factors that affect video production costs.You can borrow a flip camera, shoot some video and upload it to YouTube – all for free. Goodluck with that! Quality counts and produces sales and sales are money.
You can borrow a flip camera, shoot some video and upload it to YouTube – all for free. Or you could hire James Cameron to write, produce and direct your video where you’d be looking at a budget just shy of half a billion dollars when you include marketing costs and Hollywood accounting. Both options would result in a finished video but you’d probably need special glasses to watch the the more expensive option. The good news for businesses looking to engage a corporate video production company is that many of the factors that affect the price of a video have been going down over the last few years. Some dramatically. Assuming you find a company that does great work (this is a critical first step by the way – if the company doesn’t do great work it’s not worth paying anything for) the first question to be answered is ‘how much does a video cost?’ There is no simple answer to that question but here are 5 factors (ranked in order of importance to the overall quality of the video) that affect the price of a web, training or corpoarte video: Corporate Video Production Experience. Doctors, mechanics, lawyers, videographers… 1. Pre-production: 2. Shooting: Here your costs vary broadly, all the way from around $500.00 a day for a guy with an SP camera to the moon for a full crew. I would think you might be looking at $3000.00 to $6000.00 a day for shooting crew and equipment, and it's very easy for this to run up well into five figures. I would be surprised if you did not need a couple of police officers as well for safety concerns if you are shooting near a public street. Your number of shoot days depends on the number of shots in your breakdown and the time between setups. I would guess that you need at least three or four days to shoot; you can do the math. 3. Post Editing: Perhaps three or four days of NLE for the cutting, probably more. Don't forget to add time for graphics which can be either simple or very complex. Rates are typically $1200.00 and up per day. 4. Post Audio: You'll need recording time for any VO and you'll pay fees for licensed music; I think I'm charging around $45.00 per cut, plus an hourly fee for music search. I'm sorry I don't remember what we're currently charging in Audio, but I think it's around $150.00/hour. If you wish to do sweetening, you'll pay around $150.00 and hour for that. Personally, I think virtually every job requires sweetening. 5. Markup: That's your profit and a cushion for correcting problems that inevitably come up. Typically around 15% to 22%. Some producers furnish ballpark figures based on a cost per finished minute; while this method is only slightly more accurate than reading the entrails of a chicken, it can give you a starting place if the production company has enough history in the genre to establish a benchmark. Start at $500.00 for the low, low end and start climbing from there. One more thing; it's not uncommon to be asked to do a job for some predetermined figure. Then the task is somehow allocating the resources to do the project. I hope this helps; If you want more specific estimates, you'll have to share a lot more information. If you need our help with your next project, contact us at http://www.busyboyproductions.com or email us at info@busyboyproductions.com End
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