Revolutionising Business Operations by Incorporating Intelligent Research Practices

May 14, 2012 - PRLog -- The Best Research Practices Conference, which will be held from 7-8 June 2012 at Crowne Plaza Hotel & Resorts, The Rosebank Johannesburg attract interest and participation from market research expert and professionals, who view this event as an ideal networking platform that facilities the exchange of ideas.

With social media and technology being at an ever-changing front, market researchers need to change their research strategy to keep up with their target market. Market researchers also face the harrowing challenge of forecasting economic trends to ensure that their organisation can prosper in an uncertain economic environment, where one crashing economy can disrupt and influence other economies.

Prof. Adré Schreuder, Extra-ordinary Professor of University of Pretoria, who’s presenting the half-day workshop reflected, “The road to simplicity leads through the woods of complexity. In the world of abundant information we suffer from information overload, yet a scarcity of knowledge and insight.  Many conspiracy theorists predict that market research as we know it will cease to exist, but at the same time it is also believed that the contribution of market research in creating and contributing to insight lies in the integration of multiple conceptual and scientific paradigms.  The future market researcher will most probably be a hybrid between a research scientist, data analyst, knowledge manager, data scientist and strategic consultant.  Market research should adapt to these challenges and technological innovations with more visionary leadership."

Dr Wamwari Waichungo, Strategy, Planning and Insights Director of Coca-Cola SA also stated, “Due to the rapidly changing environment, the expectation to translate ‘big’ data into a few actionable insights that result in a positive business impact, efficiently, is the highest that it has ever been.” Dr Wamwari will share her knowledge on Insight to impact: Optimising the usability of research.

Commented Lynette Nicholson, Head Research Manager, Old Mutual, “Marketing research needs to be able to show its Return on Investment.  Without this, there will be no future for this discipline” She will throw light on a revolutionary approach to transform research department from a cost centre to a profit centre by demonstrating return on research investment and programme effectiveness.

This is expected to form a large part of discussion at the Best Research Practices Conference. Some opportunities to enjoy are keynote case presentations, interactive panel discussion and intensive workshop