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Follow on Google News | LAmade Gears Up for New E-Commerce DestinationLos Angeles Based Fashion Line Is Ready To Get Their New Consumer Site Launched!
This destination will offer an optimal user experience from customer service and site navigation, to product details. The website will also include a blog updated by professional fashion editors providing all of the latest fashion news, trend alerts and pairing ideas. With social media becoming crucial for brand awareness, the site will offer future promotions heavily focusing on engaging the fans through various innovative marketing initiatives on Twitter and Facebook. LAmade is keeping abreast through creative ways to stand out amongst the competition from social media integration, online advertising, affiliate marketing, etc. “In order to succeed in this market, we need to move faster,” says Jack Chang, owner of LAmade. “When LAmade first began, our major clients were boutiques and department stores. However, today some of our largest clients consist of online retailers like Piperlime and Revolve Clothing.” LAmade’s new hub is a culmination of the combination of branding and e-commerce. With the new site, customers will have the opportunity to immerse themselves in the brand. The website will carry the complete line while their other retailers will carry select items. LAmade expects to triple the online sales by the end of the year. “I am very optimistic about the brand’s future and I am sure we will be doing great in 2012,” confirms Chang. About LAmade Embodying the lifestyle of Southern California since 2004, the brand is influenced by music, travel, vintage clothing, real people, and everyday life; the collections are unique and understated. Perfect basics and novelty pieces are designed with attention to fit & detail, emphasizing impeccable quality and modern sophistication. The LAmade aesthetic offers classic feminine items that can evolve with any wardrobe. The line is ever-changing with new sights, sounds, colors, prints and patterns; always breathing new life into the collections, these inspirations give LAmade a raw and real sense of strength and presence. With LAmade’s prescient perspective, it follows the fashion of today, making sure every piece translates into the trends of tomorrow. The LAmade brand includes women’s, maternity, kids, and baby apparel. It is the ultimate contemporary fashion label and can be found in over 1,000 boutiques worldwide, select retailers such as Neiman Marcus and Nordstrom, and online. LAmade website: www.lamadeclothing.com LAmade facebook: www.facebook.com/ LAmade twitter: www.twitter.com/ End
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