B Culture Media Reveals New Analytics Proprietary Tool

May 14, 2012 - PRLog -- New York, NY – B Culture Media has added another value add to their proprietary list with the introduction of their new Digital Brand IQ Scorecard – “Culture Card.”  

The new Culture Card measures a brand’s digital and social presence and online engagement efforts. The algorithm includes 27 online engagement and awareness measurements and five specific key performance indicators that B Culture Media currently measures for their clients.
“We make sure that we not only service our clients to the best of our ability, but that we educate them along the way. This is another service that we can now offer to help them understand the impact of digital storytelling and to help shape future campaigns.” – Brittany Mills, Director of Experience and Strategy at B Culture Media.

B Culture Media is also launching their Brand Suite Dashboard this summer. It will be a new tool available to all clients of B Culture Media and to those who wish to subscribe to the new tool. “We are very excited to launch this tool to our clients. It is a long time coming and will really help our clients understand the direct impact that social media has on their brand and their direct to consumer communication strategies.” – Jeremy Williams, EVP of B Culture Media.  

ABOUT B CULTURE MEDIA
A Digital & Creative Strategy agency of brand story-tellers that unifies all creative aspects while also understanding the complexities of digital ROI. B Culture Media has discovered innovative ways to utilize this new medium in order to drive interest by placing clients such as Cole Haan, Tourneau, among others as culture setters. B Culture Media creates innovative and interactive tools that will create buzz about brands by amplifying social interaction while rocking media advertising and measuring the reach by providing proprietary analytics. B Culture Media helps brands to Be Seen. Be Heard. Be Known.

Every brand has a story. Who is telling yours? BCultureMedia.com