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Lux Beauty Gallery all set to enchant women in KSA
~A glamorous platform that promises to give ‘the million dollar feeling’ to consumers~
By: GolinHarris Jeddah
Lux, one of Uniliver’s beauty brands, has partnered with Joelle Mardinian, leading beauty expert and her team from Maison de Joelle to provide consultation to consumers in the area of makeup, and hair. Joelle will also perform a live demonstration on stage for the latest hair styling techniques and make up. There will also be eight lucky Lux winners who will win a make over at the Maison de Joelle by entering a draw when buying a lux promo pack..
There will be VIP cards which will be inserted in the Lux promotional packs. Winners of VIP tickets will get a VIP treatment to the gallery were personalized make-up and hair advice will be given to them to get tips and advice that will help them look and feel beautiful and glamorous. During the intermissions, participants can take a short break and visit the LUX Fragrance Café and connect with the LUX portfolio of products.
Kamilia Kamel, one of the region’s most talented Saudi fashion experts who specializes in Abayas and evening gowns will also be showcasing her collection in the Lux Gallery that reflects the spirit of beauty. Kamilia will be dressing up 2 Lux winner who will attend the Lux Beauty Gallery (1 from Jeddah and Riyadh respectively);
Fragrance experts who will be flying down from the Givaudan Fragrance House in Paris will be offering expert advice to the participating women to help them pick the right fragrance that best suits their personality and character. They will also be demonstrating the latest trends in mixing the best perfumes from around the world. This stems from Lux’s partnership with Givaudan House and the famous world frangrance expert Ann Gotlieb to launch the new Lux Fine Fragrance range that will be showcased duringthe event. There will also be a nutrition and fitness experts from Gold’s Gym will provide advice and consultation on eating right to stay and feel beautiful.
Lux Beauty Gallery is an initiative by Lux responding to the need for today’s woman to feel and live like a star and give them the royal and million dollar feeling of beauty and glamour. Lux believes that all women are beautiful and Lux Beauty Gallery is a platform that brings out their beauty.
Lux Beauty Gallery is also scheduled to take place in Dubai, UAE on 2nd& 3rd June at Asateer tent, Atlantis Hotel.
Lux has been composing beauty products since 1925, when it launched the world's first mass-market beauty soap, “made like the costliest French soap”. Since then, it has been associated with over 400 of the world’s most glamorous celebrities from Brigitte Bardot and Marilyn Monroe to AishwaryaRaiandShu Qi, to become the world’s bestselling soap bar, delighting women in over 100 countries everyday.
Lux believes that beauty doesn’t have to be about hard work but rather, about pleasure – from the moment you step into the shower, the great feelings it creates to the fun you can have with the attention you get afterwards. We aim to bring the best of beauty within reach of every woman in the world - providing exceptional pleasure in her bathing and skincare experience and inspiring her to feel irresistible and confident in her own skin everyday! Our range of skin treats, infused with fine fragrance composed by the world’s best perfumers will delight your senses and make you feel like a million dollars, everyday.
Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011.
Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known and most loved brands including thirteen €1 billion brands, and global leadership in most categories in which we operate. The portfolio features iconic brands such as: Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Marmite and Pot Noodle.
Unilever’s ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemised in around 60 time-based commitments in our Unilever Sustainable Living Plan.
Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 13 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and was named #1 in the list of Global Corporate Sustainability Leaders according to the latest survey findings from GlobeScan Inc. and SustainAbility Ltd.
For more information about Unilever and its brands, please visit www.unilever.com.
For press information, you may please get in touch with:
GolinHarris – Jeddah
Tel. 966 2 650 2741
m +966 5 046 269 42