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Ford Shows Appreciation to Military Members with ‘Take the Summer Off on Us’ Sales Promoti
Ford Shows Appreciation to Members of Military with 'Take the Summer Off on Us' Sales Promotion
• Ford’s Military Appreciation Sale, offered Saturday through May 28, offers $1,000 toward the purchase of a new Ford or Lincoln, free maintenance care for two years and no payments for three months
• Ford’s history of supporting its veterans and military personnel dates back to 1922, when Henry Ford started backing the Disabled American Veterans
May 11, 2012 – Ford, a decades-long supporter of America’s servicemen and women, announces its Military Appreciation sales incentive program, which includes $1,000 toward the purchase of a new Ford or Lincoln, free maintenance for two years and deferred payments for three months in honor of Memorial Day.
The program, which runs Saturday through May 28 in participating regions, allows members of the U.S. Military an opportunity to own some of the most fuel-efficient vehicles on the road today.
With rising gas prices taking a bigger bite out of people's wallets, fuel economy has become increasingly important to U.S. families. Ford invested billions in researching and developing new fuel-efficient products, engines, transmissions and electrified vehicles. The company currently offers four models with at least 40 mpg and 14 vehicle combinations with at least 30 mpg.
“Ford is grateful to members of the military for their honorable service to America and proudly supports our soldiers and veterans and their families, who sacrifice and have sacrificed so much for our country,” said Robert Parker, Southeast Market Area Manager, Ford Motor Company. “Our dealers and employees appreciate and admire the men and women of the military and wanted to say thank you in a special way for Memorial Day.”
Ford has a long history of supporting its veterans and military personnel.
• Ford’s relationship with the Disabled American Veterans (DAV) began in 1922, when Henry Ford organized a cross-country caravan of 50 Model T’s to take disabled veterans to their convention in San Francisco. Since 1974, Ford Motor Company and Ford Motor Company Fund and Community Services have provided more than $6 million to veterans’ organizations. Since 1996, Ford has donated 156 vehicles to the DAV for its Transportation Network, totaling approximately $4 million. Each year, Ford sponsors the DAV’s winter sports clinic and has supported the DAV’s youth scholarship volunteer program since 2000.
• Ford and the Ford Motor Company Fund honor World War II Veterans through providing transportation to Washington, D.C. to see the World War II Memorial.
• Project SNAP engages high schools from the around the country to collect over 6,000 art works of appreciation for the military from students.
• The Ford Veterans Network Group (VETNG), one of Ford’s corporately supported Employee Resource Groups, sponsors activities throughout the year in support of its veterans, military personnel and their families.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com