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Instagram, a new social media platform, is becoming an effective commercial communication.
The rise of Instagram is a clear reflection of where today’s market is heading – towards visual data-focused social media. Instagram is a mobile app, a free photo sharing program that was launched in October 2010.
Instagram allows its users to take a photo, apply a digital filter to it and then share it on a variety of social networking platforms like Facebook, Twitter, Foursquare or Tumblr.
It was first available only on Apple products (Iphone, Ipod and Ipad), but from April 2012, this popular application is available also for Android smart phones. As a further proof of its success, Instagram was acquired by Facebook for 1 billion dollars.
Instagram allows the user to take a new photo or use one from their existing phone gallery, enhance it with 11 different filters and then share it across various social networks and on Instagram itself. Instagram integrates easily with Facebook, Twitter and other photo sharing apps and it is incredibly straight-forward to use. New users can spend just 2 minutes setting up and will quickly realize how easy it is to start posting, browsing, sharing, liking and even commenting on pictures.
Instagram’s social platform had a rapid growth, now registering over 25 millions users and this number is still growing. But the latest news is the fact that Instagram can be used as a SEO tool for promoting online businesses. But in order to achieve this, the focus must still remain on interesting content and not on branding. Besides the capacity to turn simple pictures in artistic ones with its filtres, Instagram offers users the possibility to share content on other social media networks. This application also promotes socialization by having an option to like and comment other users’ photos or interact with them.
Instagram can be utilized for promoting a business in the following ways:
Contests – This is probably the number one way online marketers are utilizing this tool. If the company sells a product, it can ask the customers to take photos of themselves using the product and then upload the photo to win some sort of prize. An element of interaction can be allowing people to vote on their favorite photo.
Event Marketing – Asking people to take photos of an event a company's holding is a great way to leverage this tool. This will get people excited about the event and even give them the opportunity of interaction.
Social Media – Share a photo of the company or the product/service offered via social media and it can increase the popularity of the brand.
Connections – If your prospective clients are young and hip, they are most likely using the Instagram app, so registering your business or your product is another avenue to form connections. Even if you can’t find value in posting pictures for your particular business, urge your employees to connect with customers via this avenue.
Location – Instagram allows a company to add the location of any image posted. If you can add the location of your small business, you increase the likelihood that someone will see your photos if they are new to the area. This tactic works best for restaurants and other entertainment spaces.
For more information about how you can use Instagram to promote your business online, visit http://www.smocompany.com/
Because of all these potential benefits, SEObpo is now including Instagram in the social media platforms package.
Today’s online marketing department is being constantly revolutionized. The rules of the game are changing with each new social media platform that appears. Instagram is the latest in a long string of social media platforms that became popular in the past two years. Since its launch, it gained rapid popularity and now it even earns a place amongst the recommended tools that companies use to create online visibility for their brand, their company or their product. This mobile app turned social media platform is now being used by a growing number of businesses, companies and brands. And that is because more and more companies nowadays realize that they must maintain a permanent connection to their target audience if they want to gain a place in the people’s hearts.
For more information about how you can use social media platforms to promote an online business, you can visit us at http://www.seobpo.com