May 10, 2012
-- May 7, 2012, Washington, DC – For the Food and Beverage industry, the “Pink Slime” case was a clear signal that protecting and maintaining a brand’s reputation is more difficult than ever. In order to prevent the instant destruction of good will and company reputation, now more than ever, it is very important to have effective crisis and reputation management programs in place prior
to a crisis ever occurring.
CommCore Consulting Group’s (http://www.commcoreconsulting.com/)
CEO Andrew Gilman (http://www.commcoreconsulting.com/
team.html) discussed these very important issues and more at ADT’s Third Annual Food Defense Strategy Exchange (http://www.adtbusiness.com/
in Washington, DC on April 11, 2012. The presentation focused on how to develop a crisis preparation and reputation management plan that incorporates traditional and social media. The audience was comprised of major food and beverage manufacturers in the Washington, DC area.
“The development and utilization of crisis preparation and reputation management plans is vital for every organizations success,” said Andrew Gilman, “Preparing and training your organization’
s employees for a crisis situation is one of the best safeguards to avoid your brand from imploding.”
CommCore was proud to participate in the ADT Third Annual Food Defense Strategy Exchange.
The ADT Annual Food Defense Strategy Exchange is designed to provide food and beverage manufacturers with the necessary tools and strategies to help protect their brand, reduce risks, and optimize business.
About CommCore Consulting Group
CommCore Consulting Group is a privately held specialty communications firm serving businesses, government agencies, and non-profit organizations around the world for the past 25 years. The company specializes in strategic and tactical communications development and implementation across all industry sectors, organizational crisis planning and response (http://www.commcoreconsulting.com/practice_areas/crisis_c...
), executive media (http://www.commcoreconsulting.com/practice_areas/media_tr...
presentation training (http://www.commcoreconsulting.com/practice_areas/presenta...
),message development, C Suite leadership and staff internal communications skills development. CommCore is led by its president and CEO, Andrew D. Gilman – a lawyer, award-winning journalist, and co-author of the best-selling book Get To The Point
. CommCore is headquartered in Washington, D.C., and has offices in New York City, Los Angeles, & Dallas. More information about the company is available at www.commcoreconsulting.com.