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JPL Earns Horizon Interactive Award for Jolly Rancher Website
JPL created an engaging site for Jolly Rancher and was recently recognized by The Horizon Interactive Awards for excellence in interactive media solutions.
The Horizon Interactive Awards recently recognized JPL for excellence in interactive media solutions for its work on the Jolly Rancher Website
To support the brand’s new TV campaign, updated packaging and refocused outreach, JPL created an engaging site to drive purchase and encourage loyalty. Building on the saying “Untamed Fruit Flavor,” the revamped site features an animated video with exploding flavors. Playful, irreverent descriptions bring the brand to life, and users learn about the brand's evolution through a snappy timeline. A mobile version also reaches on-the-go consumers closer to the point-of-purchase.
As a digital agency partner for The Hershey Company, JPL has recently launched websites for the Hershey's Avengers
The Horizon Interactive Awards is a leading international interactive media awards competition. The tenth anniversary competition saw over 1000 entries from over 20 countries around world and nearly all 50 of the United States of America. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated many different and diverse categories ranging from online advertising to mobile applications. The 2011 winning entries showcase the industry’s best interactive media solutions including web sites, CDs and DVDs, online ads, video, mobile applications and more.