Finance Advantage Is Industry First

Consumers invited to play now and pay later for marine electronics
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Simrad Yachting


Romsey - Hampshire - England


May 10, 2012 - PRLog -- Marine electronics leaders Lowrance, Simrad Yachting and B&G are proud to announce that as part of the acclaimed Advantage Service Program, retailers in Germany will now be offering customers monthly repayment options for their marine electronics.

As part of the Navico-owned companies’ Advantage Service Program, a free-to-join comprehensive service offering, this financing option will be named Finance Advantage and will offer customers the chance to pay for their products over a fixed period.*

Navico Vice President for EMEA Sales, Nils Thoss said: “Marine electronic retailers had been working without the variety of sales support tools often available to other tech industries. This meant that they often struggled to provide customers with financial alternatives - a crucial component is today’s challenging retail market.

“We wanted to reach out to all of our retailers and provide them with an unmatched Advantage for their customers, whilst giving those customers a safe and reliable way to pay for their goods at a time when the economy is making purchasing more challenging than ever. Essentially we are offering our customers the chance to get out on the water, play now and pay later!”

The Finance Advantage offers customers a financing option directly with German financial houses Partner-Bank, the akf Bank. This ensures that purchasers have a fair and fully regulated way of paying for their marine electronics, without the retailer having to provide capital to support the initial purchase*.

An industry first, the Finance Advantage Scheme began in Germany in April 2012. The Finance Advantage is set to be available across a selection of other European countries over the coming months. For more information on the Advantage Service Scheme and its benefits to retailers and consumers alike visit, or

*As with all financial agreements, Exclusions, Terms and Conditions apply. All financial agreements occur between the financial institution and purchaser. Navico takes no part and accepts no responsibility for this agreement or payment thereof. Repayment times and terms vary between countries.
Source:Navico. AS
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