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Publishers opt for innovative Audience Media multi-channel solution
Several publishers have opted for Audience Media’s innovative and new multi-channel publishing platform, which was launched at the FIPP World Magazine Congress in India in October 2011.
The value proposition
Following a year of development, Audience Media launched its new publishing platform (CMS and other publishing modalities) and digital asset management system towards the end of 2011, combining cross-platform functionality required by publishers large and small in a single, centralised platform.
Besides technological advances, the value proposition Audience Media offers includes a straightforward Software-as-
The solution is simple: there is a small setup cost for which we customise the backend and design and build channel specific interfaces. Publishers then get a 30-day trial of the system, free of charge. Following the launch, the platform is available as a hosted service which publishers lease. This monthly subscription is far less than the rate card of a full-page advertisement in print or that of two premium web ads – which makes the ROI very obtainable.
Features unique to the system and made available from within a central, secure online environment include:
Publishers can create, manage and deliver content to their channels; upload media files, search and manage digital assets; established scheduled and targeted advertising campaigns by geography, demography, channel, section, type, zones and timing; have both language and channel aware publications deliver the same or different content to different channels; and have newly found control over the whole publishing process.
Smooth print integration from design through to editors and production engaged with flat planning, pre-publishing and custom-built apps, that bring together the best native iOS/Android and HTML5 can offer, across multiple devices.
All staff – including those requiring remote access – can interact and collaborate on the system based on their access rights to the system –from editors to multi-media journalists, designers and photographers, management to researchers, and advertising to marketing staff.
Furthermore, enabling publishing with more insight, the solution allows publishers to generate and access reports internally with deep-level, real-time and historical analytics across all digital channels. Allowing publisher to view how users interact with content (including advertising)
For more information or to register go to our website at http://www.audiencemedia.com/
Page Updated Last on: May 09, 2012