Spiral16 Wins Top Marketing Communications Award

May 8, 2012 - PRLog -- Web and social media monitoring company Spiral16 has been awarded a Bronze Quill award by the Kansas City Chapter of the International Association of Business Communicators (KC/IABC). The annual KC/IABC Bronze Quill Awards, which were presented on May 4, 2012, recognize excellence in the field of business communication. A respected panel of international judges evaluated all submitted entries.

Winning in the Marketing Communications category, the Spiral16 Social Media Marketing & Measurement Tips blog was honored for helping to generate significant qualified leads and revenue growth for the company. The blog leveraged the experience and knowledge of Spiral16’s writers, marketers, and analysts to create helpful and educational content for marketing communications professional of all experience levels.

The social media-related topics and trends outlined in Spiral16’s blog posts ─ such as posts on social media measurement and why monitoring matters for all businesses ─ helped double traffic, unique visits, and overall page views on the site.

“Spiral16’s listening platform and analyst services are used by marketers to help focus their online efforts, but our industry and value proposition is still very new to many companies,” said Tracy Panko, CEO of Sprial16. “The Spiral16 blog is the centerpiece of our content marketing strategy. Winning a Bronze Quill Award for it is a testament to the insights, intelligence and hard work of our dedicated staff of professionals.”

Panko added, “Our internal team was faced with the dual challenges of a limited budget and the need to maintain a steady stream of targeted, quality content when launching this effort. Ultimately, we were able generate a lot of qualified leads, more trials and demos of the software, and establish its authors as experts in the industry. By working together, we were able to produce a useful communication tool that resonated well with our clients and prospects.”

Of the project, one judge commented, “The blog is a well-planned, focused, informative, and well-written. It is a terrific example of how to do a company blog the right way!”

Spiral16 (http://www.spiral16.com) provides companies with a complete solution for social media and web analysis, turning accurate data into valuable business intelligence. Besides offering a web-based platform to listen, measure, and visualize your brand’s online presence, Spiral16’s Actionable Analytics services create customized reports with insight and recommendations that companies can use.