Learning to Lead, not Merely Manage: A Guide to Transformational Leadership

May 11, 2012 - PRLog -- Portland, Oregon- William Seidman, Ph.D. and Rick Grbavac of Cerebyte are on a mission to teach leaders and managers in all sectors that lasting, significant organizational change requires transformational leadership.  

Seidman and Grbavac have collaborated on the "Six Tips" series, highly readable illustrated eBooks designed to give organizational leaders tools to implement lasting change.  The latest installment in the "Six Tips" eBook series, Six Tips for Transformational Leadership, explains how to:

Think transformationally – not Business as Usual
Define and own a compelling “purpose”
Leverage your “positive deviants”
Practice leadership constantly
Make the hard decisions

Seidman explains: “The goal of the ‘Six Tips' series is to put organizations on the path to dramatically improve performance. We show them how to capture the top performers’ ‘secret sauce’ and raise the performance of everyone else to that same high level.”

He continues: “This eBook will teach CEOs, managers, business owners and other industry leaders to think about change being cultural (transformational) rather than merely about tools (transactional).”

Free copies of "Six Tips for Transformational Leadership" are now available at http://www.cerebyte.com/.  To learn more, watch Dr. Seidman speak on "Why Leadership Matters" http://youtu.be/54wClTgGX40