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Deals Magazine Publishes Survey Findings
Deals Magazine survey results lend insight into consumer deal buying.
“Our deal website offers patent-pending software that allows users to customize their shopping areas, so sometimes subscribers don’t understand why they don’t receive a daily deal,” said Gemma Piscotti, Deals Magazine Director of Operations and Marketing. “The reason is because we are not a daily deal site, we only email deals when we have one in a subscriber’s pre-defined shopping area – this usually includes where someone lives, works or frequently visits for another reason.
“Our search feature is also one of a kind. The ability to search for deals on our website and on our Anroid and iPhone apps drastically improves the way people purchase and redeem deals. There is no limit to how subscribers can save in their Chicagoland neighborhood and the ways we can connect targeted buyers with our vendors.”
Deals Magazine management also learned the demand for higher-value deals.
“Values are usually too small,” said one subscriber. “I am not interested in saving five dollars on a 10 dollar deal.”
A like-minded finding found that on a scale of not important to extremely important, 83.8 percent of subscribers claim final price as the most important factor in their decision to buy a deal. Savings percentage and terms of the deal were distant factors, with 55 percent and 53.5 percent, respectively.
“This is important feedback for vendors to hear,” said Piscotti. “A five dollar deal may seem like a less intimidating commitment, but the reality is – the better the deal, the better the chance of securing long-term buyers.
“There is no need to be apprehensive about running a deal with Deals Magazine. Our vendors benefit from time-release software to ensure they aren’t overwhelmed by traffic. This allows vendors to offer a good experience for the local buyer, so that buyer will return.”
Subscribers also confirmed they seek for and purchase Deals Magazine’s top-selling deal categories: restaurants, spas, health and fitness and shopping. They also request deals on cleaning/housekeeping, golf and brand names like Portillo’s, Target, Walmart and more.
“We’re very aware subscribers want to save at the places they already shop,” said Piscotti. “Our surprise brand-name deals are extremely popular with our subscribers. We offer half-off gift cards for places like Starbucks, Lowe’s, CITGO and more.”
The CITGO promotion proved to be popular with one subscriber in particular who countered the “only five dollars” criticism.
“Thank you so much for the savings,” said a subscriber. “As a college student, this has greatly helped me, even if it is just five dollars saved on gas, that's a lot for me!”
Survey results showed that 40 percent of Deals Magazine subscribers learned about the service from the company’s mall kiosks around Chicagoland. Second were referrals with 17.5 percent.
For more information on Deals Magazine and its Chicagoland deals, visit DealsMagazine.com.
Page Updated Last on: May 08, 2012