Reputation Changer’s Services Increasingly Vital as Online Defamation Rises

Online defamation is more common than ever, but for victims, clearing one’s name can seem all but impossible—which is why more and more individuals and businesses are turning to the services of Reputation Changer.
May 8, 2012 - PRLog -- On the Internet, individuals can say whatever they like, often without consequence—but this freedom is a double-edged sword. While the Web is an invaluable forum for communication, it is also a dangerous tool for libel. An online user can anonymously post defamatory content about other individuals, about elected officials, and even about businesses. For the victim of this defamation, however, there is often little chance of recourse. Legal options are fairly limited, assuming the perpetrator can even be identified. While some victims become frustrated and disillusioned by their ability to clear their own name, however, others are turning—in greater numbers than ever before—to companies like Reputation Changer.

Reputation Changer was founded in 2009 by a group of online marketing professionals, and since that time has come to be known as the world’s leading reputation management company. Indeed, the firm’s team of content writers, SEO strategists, and marketing analysts have offered their services to public figures, elected officials, home-based startup companies, and even to Fortune 500 companies. They give clients the chance to take back control of their portrayal in the media and on the Web, both by suppressing negative online content and by creating new content that presents the client in a positive light.

These services are often the only real solution for those who have been victimized by online defamation. While those who post libelous content on sites such as Yelp,, and are ultimately legally responsible for their actions, the sites themselves are not. And while the editors of those sites may polish grammar or fix spelling errors, they seldom pause to worry about factuality and veracity—much less the online reputation of those being written about.

Mark Reffert, the Senior Strategist for Reputation Changer, says online defamation has become a real problem for many. “Whether you’re a lawyer, a doctor, or a small business owner, people can say pretty much whatever they want to say about you on the Web,” Reffert says. “Regardless of whether this negative content is true or not, it is absolutely damaging.”

The Reputation Changer strategist says not all negative online listings are defamatory, strictly speaking. “Sometimes, it’s not personal at all. It may be something as simple as an online review at Amazon, Angie’s List, or Yelp,” Reffert explains. “If that review is negative, though, and if it appears on the first page of Google, it can capsize your business. It’s not just about a tarnished reputation, but about lost sales, as well.”

Unfortunately, Reffert says, efforts to erase these listings are as ineffective as efforts to take legal action. “There’s no such thing as a reset button or undo key on the Internet,” he says. “Once something is out there, it’s out there, and it can’t be reeled back in. With that said, Reputation Changer can suppress those negative listings, which is the next best thing.”

In fact, Reffert claims that Reputation Changer’s suppression strategies are so effective, they make negative listings “almost non-existent.” He bases this comment on the fact that most online users never click past the first page of an online search. “Something that shows up on page five or six on Google, Yahoo, or Bing is simply not going to be seen by very many people at all,” Reffert says. “By pushing a negative listing to one of those pages, instead of having it prominently displayed on page one, we basically make the problem go away for our clients.”

Suppression is really a matter of inundation for Reputation Changer. Reffert says the company creates high volumes of compelling, positive content for its clients. This content is paired with winning SEO strategies, then used to flood Google, knocking the negative listings off the first search results page.

Reputation Changer has provided these services for Fortune 500 companies, elected officials, home-based start-up companies, and public figures of all kinds, Reffert concludes.


Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and other strategies. The company is also unique for the custom, individualized process it takes for every client and every campaign.
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