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Design Emporia Reveals Designer Collection by Top Fashion Designers
The website, which was launched in just three months back in Janurary 2012, has already grabbed headlines with its enviable cast of designers, which include such industry legends like Satya Paul, Kavita Bhartia and Poonam Soni.
The website, which was launched in just three months back in Janurary 2012, has already grabbed headlines with its enviable cast of designers, which include such industry legends like Satya Paul, Kavita Bhartia and Poonam Soni. With an ambitious tagline – Representing Brilliant Designers of India – Design Emporia is all set of carve a unique niche for itself. What sets the site apart is its democratic approach to eCommerce.
Under its banner, designers set up microsites and are absolutely free to promote their brand as and how they see fit. Designers can include their contact details including addresses of personal websites and boutiques, host sales and offer promotional discounts. Such creative and entrepreneurial liberty is currently not offered by any other established online platform.
Says Surbhi Gupta Tanga, the CEO of Design Emporia, “Our goal is to offer Indian designers a way through which they can reach out to a worldwide audience, while enabling buyers understand the craft that is so unique to Indian design.”
It is this spirit that has been much appreciated by designers and buyers alike. The official Facebook page of Design Emporia has already garnered around 4000 fans, a good percentage of them being hardcore design enthusiasts. This shows that while commerce is indeed what drives the website, the Design Emporia’s intrinsic academic nature is what is drawing its followers.
Says Raman Tanga, “Our board of advisors include such eminent personalities like Abhimanyu Dalal one of India’s leading architect and urban designer, and Kusum Chopra, who has over 40 years of experience in the field of fashion. Their mentoring is what has helped us model Design Emporia into a quasi-institute for upcoming designers.”
Surbhi elaborates, “We offer all upcoming designers, a free three month membership on our website. They can set up their online stores and learn to promote their products and interact with buyers through our platform. This scholarship model helps then gain a foothold on eCommerce while giving them the opportunity to learn from the other established designers on our portfolio.
When asked about their newest member, the effervescent and sparkly Swatimodo, Surbhi says, “She’s definitely someone to look out for. The kind of response, her shoes have received is definitely unprecedented. We’re certain that she’ll be one of our big sellers.”
Page Updated Last on: May 05, 2012