Mary Kay Plans Further Expansion in India

May 5, 2012 - PRLog -- •   Mary Kay India anticipates Investing approx $20 million USD in India during 5 years of its inception in India and announced additional investment of $10 million USD last year to continue Enriching Women’s Lives
•   National Expansion plans for Mary Kay to have Pan India Presence in the next 2 years
o   Goa and Maharashtra part of expansion plan
o   New Warehouse to be opened in Maharashtra soon and more offices in the West Region to be closest to its customers
•   Mary Kay growth rate in double digit
•   Mary Kay offers Global platform for professional growth to women in India, our Trip Winners would showcase it
•   Mary Kay Global Month of Service Results in Service Valued at More Than $4 Million (USD)
•   Through Mary Kay’s largest global cause marketing initiative Beauty That Counts® campaign
•   Mary Kay has donated millions of dollars from the worldwide sale of Beauty That Counts® products to causes that change the lives of women and children around the world

New Delhi (5th May, 2012) – Mary Kay Cosmetics Pvt. Ltd., India today announced their plans of expansion in India, with NEW Warehouse opening in Maharastra and more corporate offices opening in West Region. The Expansion will directly increase the availability of Mary Kay Products in Goa and Maharastra. The Leading Direct selling company even announced coming of a brand new campaign - Mary Kay’s largest global cause marketing initiative NEW Beauty That Counts® Campaign. In Honor Of International Women’s Day, Mary Kay every year celebrates ‘Global Month of Serivice’ where all the people associated with Mary Kay joins together for a social cause in some way or the other.
Speaking on the occasion, Mr. K.K.Chua, President, APAC, Mary Kay Inc. said "I am happy to be back again to see Mary Kay India expanding. Mary Kay entered into the Indian market in 2007 with a commitment to initially invest $20 Mn over a period of 5 years and additional $ 10 million announced last year. Mary Kay products are sold in more than 35 global markets.  Mary Kay products are tailor made for the modern and stylish women who want beauty products that look fabulous on their skin - and that are good for their skin too. Women around the world and now in India know that Mary Kay offers products they can trust from a company in which they can believe."
Hina Nagarajan, Country Manager, Mary Kay Cosmetics Pvt. Ltd., India added “Our expansion strategy is all about understanding Indian consumer needs and offering them the best value for their money. We will continue to expand in terms of more Corporate offices and Warehouses in the future too. We also periodically launch exciting campaigns to connect with our consumers. The consumers also interact with our brand through some innovative and exciting tools like Mary Kay Virtual Makeover on our website. So, a good mix of below the line initiatives and word of mouth is what we focus on. This is further enhanced with some advertising and PR.”

Mary Kay offers a variety of tools including personal e-commerce sites for Independent Beauty Consultants, online virtual makeovers for consumers, e-catalogs, business management tools for mobile devices and social media messaging. These digital tools help Independent Beauty Consultants broaden their reach, strengthen their customer network and increase awareness about their businesses – all of which appeal to one of the fastest-growing groups of Independent Beauty Consultants - Generation Y.
Mary Kay in 2012 Volunteered More than 197,010 Hours Of Community Service Worldwide. In Honor Of International Women’s Day. Mary Kay every year celebrates ‘Global Month of Serivice’ where all the people associated with Mary Kay joins together for a social cause in some way or the other. In 2012, Mary Kay offered a global platform to women in India. Today more than 2.4 million people of all backgrounds are enjoying the advantages of being Mary Kay Independent Beauty Consultants. Throughout the company’s nearly 50-year history, more than 600 Independent Beauty Consultants worldwide have risen to become Independent National Sales Directors, the pinnacle of achievement among Mary Kay Independent Beauty Consultants. Approximately 42,000 people across the world are Independent Sales Directors.
For nearly 50 years, Mary Kay has remained committed to “doing well by doing good.” Mary Kay’s largest global cause marketing initiative is its Beauty That Counts® campaign. Through this campaign, Mary Kay has donated millions of dollars from the worldwide sale of Beauty That Counts® products to causes that change the lives of women and children around the world. In addition, Mary Kay encourages volunteerism with its Global Month of Service where Mary Kay Independent Beauty Consultants, corporate employees, customers and friends unite to help others.