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U.S. Sales of Cosmeceuticals Approach $10 Billion, according to Packaged Facts
In the new (ab)normal of economic sluggishness, cosmeceuticals marketers have an opportunity to shine across multiple generations, including Boomers, Gen X-ers, and increasingly, Gen Y-ers.
As is the case in many consumer packaged goods categories, cosmeceuticals sales suffered during the recession, but the going could have been tougher were it not for cosmeceuticals’
Younger generations have grown up immersed in marketing messages making them both appearance-oriented and aware of the importance preventive healthcare. As a result, according to Packaged Facts publisher David Sprinkle, new marketing prospects are opening up at the younger end of the age spectrum, even as aging Boomers open their wallets ever wider to stave off the cosmetic tolls of aging. According to a March 2012 survey by Packaged Facts, 28% of U.S. adults purchase anti-aging products, while 15% purchase antioxidant products. Of those purchasing anti-aging products, the greatest percentage (39%) make their purchases at drugstores.
Still, cosmeceuticals marketers may take nothing for granted. Given the new budget constraints, shoppers expect the cosmeceuticals they buy to perform, and the faster the better. Thus any product with a quantifiable “instant gratification”
For more information, please visit www.marketresearch.com or https://www.packagedfacts.com/
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.