May 4, 2012
-- GreenerGreenGrass, seller of all-natural liquid fertilizers and soil amendments, has launched an Indiegogo campaign to raise funds for retail expansion. The company, which has been selling natural lawn products online since 2008, is responding to increased demand from both retailers and consumers who want to see the product line in local lawn and garden stores. Indiegogo’
s crowd sourcing platform allows small businesses like GreenerGreenGrass to raise funds for specific projects through donations from individuals. The goal of this 90-day campaign is to generate $10,000 in donations to print new labels that are retail compliant. Donors are rewarded with prizes based on their donation amount.
Adrienne Stauffer of GreenerGreenGrass comments, “We constantly get calls and emails from customers who want to buy our products from local garden stores, and in the past year we have received a number of similar inquiries from retailers and distributors. We have completely re-branded the product line with an innovative look that will stand out on retail shelves, now we just need some capital so we can pull the trigger. Indiegogo is the perfect solution for GreenerGreenGrass because our customers and supporters are so passionate about our mission to provide natural lawn products that are safe for children, pets, and the planet.” GreenerGreenGrass also views retail expansion as a way to reduce their carbon footprint. Stauffer adds, “Shipping a pallet or container of liquid fertilizer to one distribution center is much more energy efficient than shipping thousands of bottles to individuals. Selling in retail markets will help us reduce our impact on the environment, which is the whole point of the company.”
GreenerGreenGrass products are currently available for purchase through GreenerGreenGrass.com, Amazon.com, Buy.com, eBay, Ecobold, and several other online retail outlets. Donations to the Indiegogo campaign can be made at http://www.indiegogo.com/greenergreengrass