Atlanta Author Lorraine Phillips Named As 2012 Benjamin Franklin Awards Finalist

May 4, 2012 - PRLog -- Online Book Marketing was released in June 2011 where it debuted as an Amazon Top 20 best seller in the category of Business/Internet Marketing. Since, the book has received numerous accolades from renown publishing and marketing professionals alike and has also been selected as a "Highlighted Title" by Independent Publisher where the title was recognized and honored for exhibiting superior levels of creativity and originality, as well as high standards of design and production quality.

This timely publication provides authors and publishers with tips, techniques and strategies they can use online to generate book buzz. Dubbed by the Midwest Book Review as “mandatory reading for all authors and publishers,” the book covers such topics as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to a website or blog; and how to use search engine optimization (SEO) techniques that help increase visibility on the Web; highly technical information that is delivered in an engaging, smart and simplistic style.

"Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz" (ISBN: 978-0-9822765-5-6) is available in both print and eBook formats and can be found at all major wholesalers and book retailers nationwide, in Canada and throughout Europe. The title is also available from online outlets such as www.amazon.com and www.barnesandnoble.com. For more please visit http://www.onlinebookbuzz.com.

View the trailer: http://www.youtube.com/watch?v=a4_wK4toWy4