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New Vail Colorado Business Builds A Brand Around Area 'Ski Bunnies’
New business is using area ski instructors as models for editorial photography, modeling, event hosting and print advertising.
Kameron Bennett, of Vail, CO, has recently launched a business focusing on the women of Ski Country, the so-called Vail Ski Bunnies. The business expects to build a brand around the beautiful young women that ski the slopes of the High Rockies. Mrs. Bennett’s first project is an editorial photographic portrayal in the form of an Annual Calendar that shows the local ‘Ski Bunnies’ in a sensual way. The idea is that locals and tourists are familiar with many of the athletic ski girls, be it from learning to ski, sliding down the slopes or at Après Ski at the local bars and clubs and that a sexy pictorial would be well-received. The Vail Ski bunnies also host parties, bartend and model.
To get started and draw initial interest, the Vail Ski Bunnies Calendar project is embracing the burgeoning source of capitol that is crowd-funding. Mrs. Bennett’s Vail Ski Bunnies project is hosted on Kickstarter, a crowd-funding site based out of Manhattans Lower East Side, where she hopes to raise the capitol to get the Ski Bunnies in the studio.
Kickstarter is a way for everyone in the world to pledge a dollar for a good idea.
Projects hosted on Kickstarter are allowed to present the readers with a short video, which is essentially a pitch describing the project and why the project needs funding. Kickstarter users are encouraged to pledge to a project based on a reward tier. Rewards typically offer a product, artistic involvement in the project or in the case of the wildly successful Pebble Watch Campaign that has currently raised more than $7 million, contributors can get the Watch for $99, or for $235 a contributor can get early access to the watch software. Mrs. Bennett’s Vail Ski Bunnies project offers several reward tiers from the Calendar for a $10 contribution, to a lunch and ski session with one of the models for $250.
Kameron Bennett’s project is working with local companies to showcase the area businesses. A business can sponsor a model and then is invited to get involved in the artistic direction of a photo shoot. Beaver Liquors in Avon, CO is among the early sponsors and will add a unique element of local flavor to the Vail Ski Bunnies Calendar.
Launched April 25th, the Calendar project on Kickstarter has received considerable early interest. The Vail Ski Bunnies Calendar received pledges nearly totaling 50% of their funding goal by day 6 of their 30-day campaign. According to Kickstarter, a project that is funded at 30% or greater within a few days will succeed 90% of the time. The Ski Bunny Calendar is locally produced and focused, but Mrs. Bennett has already received interest from across the country and from international sources. Thad Raibley of Santa Barbara, CA “Loved” the Calendar, but was, “Not sure his wife would like his purchase, but was willing to risk it!” Kameron Bennett assures all wives, as she has been one for more than 8 years, that the Calendar is tasteful and appropriate.
The Vail Ski Bunnies Calendar can be found on Kickstarter by searching Vail Ski Bunnies or at http://www.vailskibunnies.com.