Douglas Infiniti's Lunch With Loyalty

May 2, 2012 - PRLog -- Throughout the years the ownership of Douglas Auto Group has resisted any temptation to become a highway dealership. We pride ourselves on being your personal and easily accessible neighborhood dealership. A home away from home so to speak....well our lunch today with longstanding Douglas Auto Group customer Dr. Stephen Korson exemplifies these ideals. As myself, Douglas Infiniti Sales Consultant Gil Coronado and Dr. Korson dived into a delicious lunch at Fiorino Ristorante in Summit, we began to hear an impressive tale of loyalty between a customer and a car dealership.

Dr. Korson bought his first Douglas automobile, a Buick Century, back in 1983. A few years later he bought a Ford Taurus from Douglas. In 1990, Dr. Korson unfortunately experienced an inordinate amount of tragedies. He theorized that he developed a need for instant gratification due to the personal difficulties he was enduring. As a result, he purchased his first luxury automobile, a 1990 Douglas Infiniti Q45. From that moment going forward, Dr. Korson was hooked on Infinitis. As he puts it, "I said to myself, I could get used to this." Over the last 22 years, Dr. Korson has bought an impressive ten Infinitis at Douglas Infiniti. He currently owns a 2004 G35 and his personal favorite Douglas car, a 2010 M35. "The comfort and handling of the M35 combined with features like Sirius radio plus the back-up camera make it a sublime automobile to own" said Dr. Korson.

One of the lynchpins to Dr Korson's loyalty in purchasing ten Douglas Infinitis has been the people of the dealership. According to Dr. Korson, "Our Douglas Infiniti Sales Consultant Gil Coronado has always been there for me and made it easy for my wife Rochelle and I when we've needed guidance with our Douglas cars." The Korsons have also maintained their Infinitis with the Douglas Service Department. "Douglas Infiniti Service has also made the process of servicing our cars seamless and as easy as can be" said Dr. Korson. Even when they've had a few fender benders over the years, the Korsons have brought their automobiles to the Douglas Body Shop where according to Dr. Korson "The Douglas Body Shop Estimator Nick (Riello) has always been highly organized and attentive in making sure our auto body repairs were handled smoothly." As lunch continued, Gil Coronado mentioned to me that the Korsons always stop by and say hello anytime they come to Douglas Infiniti for one of their needs. "At Douglas Infiniti, we feel like we have friends there" said Dr. Korson.

As he began to describe his personal background, it began to become even more apparent what drove Dr. Korson to be such a faithful customer of Douglas Infiniti. Residing in Summit with his wife Rochelle, the Korsons have raised two children. Both his son Alex and his daughter Johanna are Summit High School graduates. For over two decades in Summit, Dr. Korson has developed a thriving pediatric dentistry practice called Summit Pediatric Dentistry. States Dr. Korson, "Dentist practices like car dealerships may be an uncomfortable visit for some people. I believe both my goal and Douglas Infiniti's goal is to make the experience of the customer as easy, painless and enjoyable as possible. When you accomplish those goals, you end up seeing the same people for so many years that your customers become your friends. That is exactly what transpired between myself and Douglas Infiniti."

As we were winding down our lunch, I began to tell Dr. Korson how my three-year old son gives my wife and I a difficult time with brushing his teeth. Dr. Korson then started to explain to me how he uses magic to entertain the children who come into his office. "For a magician, I'm a very good dentist" said Dr. Korson. Not only did he proceed to make a lime slice disappear behind Gil Coronado's head but he took out his iPhone and showed us clips of him displaying magic for his pediatric patients. So as myself, Gil and Dr. Korson headed out of Fiorino Ristorante, the parallel to both Dr. Korson and Douglas Infiniti was unmistakable in my head. Both have a genuine concern to make their customers feel part of a larger family. In a cold-hearted world ruled by numbers and metrics, decency, humility and transparency can build the type of loyalty that can power two small businesses to thrive for decades.