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New Book on the Business Aspects and Commercialization of Nanotechnology from CRC Press
Nanotechnology: Business Applications and Commercialization is a guide for businesses, investors, and research universities who want to bring nanotechnology products to the commercial market.
Some of the key topics covered include:
Questions to ask before writing a business plan
Products consumers are currently using
Grant and funding options
Standardization that will affect domestic and international production
Dangers that must be managed to ensure the safety of nanotechnology
Commercialization centers and organizations that provide support
Barriers to nanotechnology commercialization
Competitive factors that can help bring the international economy more stability
Areas where nanotechnology is expanding
This timely book outlines how to harness nanotechnology innovations through the application of strong business principles, drive the standards and development, and take the knowledge to the commercial level with business applications. Filled with case studies and useful resources, it helps readers bridge the "valley of death"—the gap period in capital financing that exists between research and the market adoption of new technologies.
Focuses on the transition of new nanomaterials technology to the commercial market
Illustrates how academia and business can partner to commercialize nanomaterial research
Outlines a process to eliminate the commercialization gap between business and technology
Discusses investment opportunities and business application processes
Contains case studies on first mover advantages, patenting, hedge fund options, and more
Includes discussion topics, a glossary, and helpful lists of online resources
About the Author
Dr. Sherron Sparks has a doctorate in Industrial/Organizational Psychology, and as such, studies the trends of business and technology, and where they are taking us in the future. She teaches I/O Psychology, Leadership and International Business at Penn State University, giving her the unique position to study industrial trends around the world. Her passion for nanotechnology and what it can do for the economies of the world gives her a keen outlook on the commercialization of nanotechnology.
For more information about Dr. Sparks and her work, visit Sparks Business Institute: http://www.sparksbusinessinstitute.org/
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ISBN 9781439845219, April 2012, 270 pp, $89.95