Wordcraft Launches New Set of Services

May 1, 2012 - PRLog -- Wordcraft is a Danish-owned agency founded in January 2010 by Alan Frost M.Sc. The company has been involved with internet marketing projects, particularly search engine optimisation, since that time, but now it is officially offering these services alongside its existing translation and language services.

Internet marketing refers to a large set of disciplines designed to improve online business performance, most often by increasing a website’s traffic as well as its conversion rates, i.e. the number of visitors that are successfully converted into customers or customer leads.

You can read more about Wordcraft's internet marketing services at: http://wordcraft.dk/en/internet-marketing.

The services consist of:

- Search engine optimisation: A service that aims to improve on-site and off-site factors so as to rank high in search engine results for relevant queries.

- Search engine marketing: The management of paid advertising campaigns on search engines. The most common search engine marketing platform is Google Adwords.

- Facebook advertising: The management of advertising campaigns on Facebook.

- Conversion optimisation: A service that involves improving and testing on-site elements and user paths so as to convert more visitors into customers or customer leads.

“We have been working with internet marketing and particularly with search engine optimisation for quite some time,” says Alan Frost, the founder and owner of Wordcraft. “We have optimised sites that now rank highly in Denmark, the United States, and other English-speaking locations. We are excited to start offering these services officially on the Danish market.”

Wordcraft will continue to offer language services, both as a supplement to its internet marketing activities and also as stand-alone services.