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Quest for Buyers Takes One Broker to Mall, Another Shares Space with Coffee Shop
In King of Prussia, PA, agents are looking for leads at the mall. In Brooklyn, a broker is tapping into a steady stream of java junkies.
The May issue of "Real Estate Broker's Insider," covers a group of Long & Foster agents running a kiosk at a mall, while broker Eric Benaim is leasing part of the space in his new office to a popular coffee shop.
Both companies are reviving the boomtime concept of getting in front of potential clients by setting up shop in bustling retail areas.
"Why not go where the people are?" says Michael Brooks, an associate broker at Long & Foster.
In what you might call a broker's dream arrangement, the Long & Foster agents are footing the entire bill for a kiosk at the mall.
Details on these two approaches to getting in front of buyers appear in the May issue of Real Estate Broker's Insider.
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