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Online content rules – 4CM launches new division
4CM, one of the leading B2B technical PR and marketing agencies, has expanded its operations in the UK still further with the opening of a new digital services business unit, called 4CMplus.
4CMplus will be dedicated to the rapidly growing area of online marketing, providing support both to 4CM’s existing clients in the engineering, scientific and technical sectors, and to new clients, including start-ups, SMEs and specialist B2C companies.
“It’s all about providing the right kind of content,” says Nick Brooks, Group Managing Director. “By splitting our operations into two distinct areas we are able to offer the best of both worlds to existing and new customers, as well as exploring new products and services.”
Increasingly much of the PR content that is generated for printed media has to be adapted for online publications and media channels. Editorial requirements can vary tremendously, from reasonably sized but discursive blog entries, to a short video for insertion on Google+, or a snapshot of information that has to be Tweeted.
“The world of online media is in a continuous state of flux, with new channels emerging all the time. So we needed to ring-fence our team of digital experts to provide them with resources and time to do their job properly, as well as offering clients a truly comprehensive and cutting edge range of services,” states Nick. “We are also creating dynamic partnerships with similar online organisations to offer a portfolio of trusted and credible solutions for all key B2B marketing operations.”
To celebrate the launch of the 4CMplus website (4cmplus.com)