A social media and brand identity business focused on honesty, transparency, and visibility.

A new Philadelphia-based social media and brand company is doing something new: truth in advertising.
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Brand Management
Social Media

• brand management

Philadelphia - Pennsylvania - US


April 30, 2012 - PRLog -- "Amidst the social media and app bubble, we wanted to create something different," says co-founder and Creative Director James Curcio, "...a business that emphasizes the human element. A business that makes no pie-in-the-sky claims, no goals for a quick flip, but rather aims to educate our clients on many of the realities of the social space, and forge long term relationships based on trust. Many companies toss around words like trust, honesty, and transparency, but it is just a PR front. It isn't for us. At the same time, we own the fact that we are a somewhat young and edgy company, and don't try to cover up that edge. In fact, we own it as a cornerstone of our brand identity."

Jazmin Idakaar spoke at the Women in Tech Summit in Philadelphia, explaining the philosophy and objective of this new business. Watch the video here: http://youtu.be/HDn1AzWaY20http://youtu.be/HDn1AzWaY20

We seek to provide you with a realistic view of what options are available to you, and what kind of results you might expect. Of course, there’s a highly speculative element to any business that depends heavily on web marketing for its ROI, and providing an awareness of that is a small part of the consulting that we provide.
An informed client is prepared for the challenges and potential rewards of what social media and brand narrative can bring.
Our goal is not to limit your expectations, but rather to help guide them. For instance, social media is an excellent means of augmenting an existing advertising campaign, while at the same time providing a direct line of communication from consumer to company which, when managed properly, can reduce customer service expenses and lead to breakthroughs in product development and customer retention. It is not, however, a panacea that leads miraculously to limitless profit, and we will not mislead you just to close a sale. Sales closed by lies will simply lead to dissatisfied clients down the road.
Why do we do this work? Because it is our passion. Our goal is not a quick flip. It is to provide value to you, and to live well doing the work we love.

For more, visit their website at http://www.oddduck.org
Source:Women In Tech Summit
Email:***@oddduck.org Email Verified
Tags:Brand Management, Branding, Social Media, Technology
Industry:brand management
Location:Philadelphia - Pennsylvania - United States
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