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Demand for membership web consultancy increases, as netXtra focuses PCG’s digital strategy
In recent weeks, netXtra has seen a marked increase in the demand for its digital strategy consultancy services from a number of membership and not-for-profit organisations. The latest in a long line is freelancers’ membership group PCG.
After recommendation, PCG approached netXtra as they wanted to fully understand how they could improve their website in terms of the delivery of key goals and objectives. Having organically evolved the site themselves over several years, PCG were particularly keen to get advice from netXtra about further enhancing elements such as their website’s usability, information structure, search facility and online member recruitment facility.
Following a series of on-site workshops and reviews, netXtra provided PCG with a new website strategy for information architecture, user personas and journeys, website wireframes, delivery mechanisms and processes, as well as expert advice on back-office integration. netXtra then produced a full report and documentation for their own designers and developers to use as the foundation for a truly member-focused website.
Regan Burke, Head of I.T. at PCG said, “As a result of the current economic climate, membership organisations like ours are doing all they can to maximise the return from their web presence. netXtra’s membership experience has enabled us to really focus on what our website is there to do; i.e. to inform, support and deliver to all of our members and other stakeholders.”
If you're looking to breath new life into your digital marketing strategy, give us a call on 01787 319393 and find out how we can help you get your online communications back on track.