Arc'teryx joins the Squamish 50 team

April 26, 2012 - PRLog -- (North Vancouver, BC) – Respected outdoor brand Arc’teryx has acquired title sponsorship to an exciting new trail ultra in Squamish, BC. The Arc’teryx Squamish 50 is a 50 mile trail ultra running event that will be held on August 11, 2012, showcasing the spectacular scenery and trails of Squamish, BC.

Well over 100 participants are currently registered for the race, which will also feature 3, 5 and 7 person relay teams as well as a 21 km route option. Full details of the race route, race weekend schedule and entry options can be found at www.squamish50.com.

The Arc’teryx partnership creates exceptional value for race participants, most noticeably a top quality Motus Crew technical T shirt (valued at $50) for the first 200 registrants. The Motus is the fastest selling tech T ‘the bird’ produces. With swag like this, the race should surpass 200 registrations very quickly!

Race Directors Gary Robbins and Geoff Langford, both of North Vancouver, are excited to be working with the North Vancouver-based company. “Arc’teryx is focused on encouraging athletic achievement,” said Langford. “We’ve developed two exciting incentives for racers that help showcase their new Fast & Light product for runners.”

The “Arc’teryx Prime” competition will reward the fastest times for both male and female solo leaders through the first leg of the race, an 11km flat lead out. The prizing will consist of a performance clothing package from Arc'teryx's new “Fast & Light” line valued at nearly $500 per runner.  This will include a Visio FL jacket, a running tight, an Eon SLW top and a cap or visor.

The opening section of the race is the only truly flat running of the entire 50 miles. This is sure to create an interesting dynamic as racers vie for the prizing, while keeping in mind that the finish line still lies across almost 10,000 feet of climbing and descent.
Arc'teryx has also offered up $300 cash for each of the winning male and female 50 mile solos. At the end of this mountain race, they'll certainly have earned it.

“Arc’teryx is thrilled to partner on such an amazing trail race in our own back yard,” said Laura Fergusson, North American Events and Athlete Manager for Arc’teryx.  “We anticipate a good response both locally and internationally to the announcement of this new Ultra race and see both the company and our products as a perfect partner to this style of race.”

The Arc’teryx Endorphin line responds perfectly to the demanding needs of the ultra runner. With its roots in alpine climbing, the company saw a need to design for the high-output, high performance runner and approached it with the same “light by construction, materials and design” philosophy. Their running apparel is ultra light with maximum breathability & moisture management while dependable & technical with a run specific fit & features.

Local volunteers and businesses interested in supporting the Arc’teryx Squamish 50 are encouraged to contact race organizers via run@squamish50.com.

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Race Details:
Name:  Arc’teryx Squamish 50
Date:  August 11, 2012
Start - 50mile:  6:15am (sunrise) on the Squamish spit
Start - 21km:  11:00am at Quest University
Finish - 50mile:  between 2:00pm and 6:00pm at Squamish Junction Park, downtown Squamish
Finish - 21km:  between 12:30pm and 2:00pm at Squamish Junction Park, downtown Squamish
Volunteers:  60-75 people needed for results, aid stations, safety/medical and more.

For more information: www.squamish50.com

Geoff Langford, Race Director, Arc’teryx Squamish 50
geoff@squamish50.com
1.888.295.8181

Gary Robbins, Race Director, Arc’teryx Squamish 50
gary@squamish50.com
604.764.8453

Laura Fergusson, North American Events and Athlete Manager, Arc’teryx
laura.fergusson@arcteryx.com
604.960.3063