Direct Liaisons Discussing Why The London 2012 Olympics Will Benefit Scotland

April 26, 2012 - PRLog -- Organisers of the London Olympics have insisted the Games will bring benefits for Scotland with Glasgow playing its part as a host city, with Hampden Park the venue for eight football matches. However, ticket sales have been poor - with more than 90% unsold as of mid April. But Organisers did say ticket sales would pick up once the draws were made. Glasgow City Marketing said the Games would generate more than £6m for the local economy. Direct Liaisons is a Sales and Marketing Company based in Edinburgh. The Managing Director of Direct Liaisons said, “The London 2012 Olympics is going to be watched by millions, at the events and even spectators from all over the world. It is going to benefit the Scotland hugely, whether for businesses or sales, tourism, jobs, volunteering opportunities, getting young people ambitious about sport  and many other reasons, all great.”

Paul Deighton, chief executive of the London 2012 organising committee, told BBC Radio Scotland he was not concerned by the fact that only 20,000 tickets had so far been sold. "The pace at which we are selling tickets is exactly what we would expect for this stage, in fact slightly ahead, given that we don't know who is playing," he said.

The Managing Director of Direct Liaisons said, “There’s no doubt that the Olympics will benefit Scotland. Ticket Sales are low as Customers want to know which team they’re going to be watching before purchasing. It makes sense. Sales will rise once matches aren’t anonymous. But you never know who is going to be playing at Hampden Park, it could be Spain, Italy or even Brazil.”

Scott Taylor, the chief executive of the Glasgow City Marketing Bureau, said the Games were a great opportunity for the city. He said "the real treat for us is that about 1.6 billion people will be watching the Olympics, and the football, taking place - so Glasgow will be on a global stage and the excitement will definitely be building here."

A source from Direct Liaisons agrees with Scott Taylor’s statement, saying “When will the Olympics come here again? This is a once in a lifetime event to watch while your country hosts. That is why the entire UK is celebrating, and celebrating it hugely.”