New Market Report: Consumer Trends in the Pasta & Noodles Market in India, 2011

New Food market report from Canadean: "Consumer Trends in the Pasta & Noodles Market in India, 2011"
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April 25, 2012 - PRLog -- Why was the report written?
Marketers in the Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Pasta & Noodles market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As India undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

Full Report Details at

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Highlights

Not only do a large proportion of Indian consumers highlight that consumer trends such as Personal Space and Time, Changing Lifestages and Busy Lives have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumer are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

Dried Pasta accounts for 75% of the Indian Pasta & Noodles market by value and 62% of the market by volume. This indicates that Indians consume a significant number of premium Dried Pasta products and that suppliers of Dried Noodles need to take steps to increase the value of their category.

No gender consumes Pasta & Noodles disproportionately, with both the market and the population slightly male biased.


Consumer survey data for the following specific categories: Dried Noodles and Dried Pasta.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Reasons to Purchase

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Partial Table of Contents:

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Pasta & Noodles Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Dried Noodles
2.2.2 Dried Pasta
2.3 Behavioral Trends and Market Value
2.3.1 Dried Noodles
2.3.2 Dried Pasta
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Dried Noodles
3.1.2 Dried Pasta
3.2 Consumer Profiles by Product Category
3.2.1 Dried Noodles
3.2.2 Dried Pasta
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Pasta & Noodles Brand Choice and Private Label Shares
4.2.1 Dried Noodles
4.2.2 Dried Pasta
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Pasta & Noodles
5.1.2 Dried Noodles
5.1.3 Dried Pasta
6 Consumption Impact: Market Valuation
6.1 Pasta & Noodles Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Pasta & Noodles Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Pasta & Noodles Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Appendix
7.1 About Canadean
7.2 Disclaimer

List of Tables

Full Table of Contents is available at:

About Canadean

Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries.  Significant investment has transformed all Canadean's beverage databases into interactive market analysis tools, geared to clients' annual and strategic business planning cycles.  View more research from Canadean at
Source:Fast Market Research, Inc.
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Tags:Pasta, Noodles, Dried, Gender, Frequency, Indian, Rupee, Influenced, Vol, Survey-tracked
Location:Massachusetts - United States
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